For women who feel shy while breastfeeding their babies in public, there's a smart solution - the 'Peek a Boob' bib.
Invented by Sydney mum Cassandra James-Killer, 'Peek a Boob' is an adult size bib for women who feel embarrassed while breastfeeding in public.
Aimed at women who feel uncomfortable exposing their breast in public, the fashionable adult-size bib has just been launched on the internet.
However, the bib has been deemed "unnecessary" by the Australian Breastfeeding Association.
James-Killer, 29, hairdresser by profession, was given a similar bib that her friends discovered in the US when she used to feel uncomfortable while feeding her 20 months old daughter Lilly, in the streets of Bondi.
"It gave me the confidence to feed in public . . . it can be hard at first and I didn't want people to see me when something went wrong," the Daily Telegraph quoted here, as saying.
She then redesigned the bib to suit the Australian market.
The bib has adjustable straps and sits over the mum and baby. With a rigid neck, it allows the mum and baby to see each other while providing a full cover from passers-by, who can only see a cloth.
Last year, changes to the law by the State Government, made it illegal to discriminate against women breastfeeding in public.