Shanghai Expo Star Power from Smurfs, Bollywood

The colourful diplomatic offensive to win Chinese hearts at this year's World Expo includes the Smurfs, the Little Mermaid, Bollywood stars, tenor Andrea Bocelli and the acrobats of Cirque du Soleil.

Countries have found unusual, and sometimes lighthearted, ways to woo ordinary Chinese at the event in Shanghai -- a prime opportunity to leave an impression on the emerging world power's 1.3 billion people.

Chinese Green Tea - Health Benefits - Harmful Effects - FAQs
Green tea is the least processed variant of tea. Tea is a beverage made from the processed leaves of Camellia sinensis (Family- Theaceae).

India hopes its Bollywood spectacular on July 17 will be a highlight of the event. It is bringing in 50 performers, backed by a team of film effects people and choreographers to act out 40 years of classic movie moments.

"People come to Expo not only to see the pavilions, but they are very keen to see what these countries are all about, what these countries want to express," said the head of India's pavilion team, Rajesh Kumar.

"After seeing in real life what they have seen on the screen, I think they will go home with real excitement. It's like watching a match on TV and then going to a stadium. The feelings are different completely," he said.

"Bollywood Supports Gay Rights," Says Celina Jaitley
Bollywood actress and gay rights activist Celina Jaitley has said on Monday that Bollywood industry is in favor of the amendment of the controversial Section 377 of IPC.

Expo organisers expect up to 100 million people, 95 percent of them Chinese, to visit the six month-long World's Fair, which begins May 1.

"It is a great opportunity to build a nation's brand and to be close to Chinese people," said Debby Cheung, head of Ogilvy Public Relations Worldwide in China.

It is Fashion Now in Bollywood to be Slim
Bollywood actresses are slimming down, as an increasing vogue for showing bare flesh on screen and Western ideas about body size and beauty take hold in India's big cities.

With more than 192 countries vying for visitors' attention, nations are pulling out all the stops.

Denmark's Little Mermaid sculpture was lifted off its perch in Copenhagen's harbour for the first time last week to be the centrepiece of the country's pavilion.

Bollywood Movies Inspire Indian Weddings
Indian weddings now appear like copycat versions of on-screen marriages in Bollywood movies.

France will use Impressionist masterpieces to woo visitors, and allow couples to take wedding photos in the pavilion's classical French-style garden.

"With the Expo, we're planting a trail of bread crumbs," said Thierry Mathou, France's consul general in Shanghai. "It will be a chance to create synergies, to make an impact."

For its part, Belgium will try to seduce China with a combination of diamonds, sweets -- and Smurfs.

"Visitors will be tasting our delicious Belgian chocolates in the format of a Smurf, every day they will be able to win a Smurfette figurine holding a diamond ring," pavilion staff promised in a statement last week.

Other countries have drafted their top celebrities to pitch in.

International best-selling author Paulo Coelho will promote Brazil, while Canada has handed over the design and programming for its pavilion to Cirque du Soleil, one of its best known cultural exports.

Italy will showcase the football players of Inter Milan, the pop-opera vocal talents of Bocelli and paintings by Renaissance master Caravaggio.

Source-AFP
RAS