You can now grab a pair of "miracle jeans" to look slimmer by at least 5 kilograms.
Available at 260 dollars in Australia, the jeans, inspired by shapewear undergarments, promise to shape and firm the body.
When put to test, the jeans, created by the makers of slimming swimsuit brand Miraclesuit, received mixed reactions and there was no evidence they actually worked to reduce the size of thighs or stomach.
Harbord mother of two Jessica MacDonald, 27, said the jeans made her feel secure - no muffin top in sight - but she did not feel any thinner than in her own jeans.
"They flattened your bum a little bit, which I guess is the point, but the ones I own are ClintonCharlie BootyHuggers, which kind of lift your bum a little, which is why I bought them," the Daily Telegraph quoted her as saying.
Miraclebody creator Jay Feigenbaum said the jeans were designed for women who had concerns about post-baby stomach flab and excess weight around their waists.
"It's not going to make things disappear, but it stops things jiggling and moving around," he said.