A new study has revealed that men are the keenest on night-time cuddling while almost a third of British women claim they cannot bear it.
According to the study conducted by Silentnight, a staggering 32 percent of UK females admit they can't stand cuddling when in bed, but force themselves into a clinch to avoid upsetting their partner.
Despite this, 55 percent women admit they manage to cuddle their man in bed every night, but usually allow them the briefest of hugs before rolling over to go to sleep.
An overwhelming 77 percent of women admit to performing the "hug and roll" manoeuvre where they hug their partner until he falls asleep, before quickly disentangling themselves, rolling over to claim their own bed space and falling asleep.
Almost half of all UK women admit they don't like cuddling in bed because when they finally retire they just want to go to sleep, while one in five say they don't like over-long personal contact with their partner, claiming that cuddling in bed makes them hot and uncomfortable.
A third of women give night-time cuddles just twice a week or less, and more than one in 20 admit they "hardly ever" cuddle their partner.
"There is a general consensus that women prefer cuddling to men. But, according to our research, this clearly isn't the case," the Daily Mail quoted a spokesperson for Silentnight as saying.
"By their own admission men admit they are the ones most likely to kick up a fuss if they don't get their night-time cuddle.
"It seems men are much more sensitive than even they realise and they certainly crave that loving feeling that comes with a cuddle significantly more than their partners do," the spokesperson added.