McDonald's Unhappy With San Francisco Ruling on Happy Meals

by Savitha C Muppala on  November 7, 2010 at 12:24 AM Diet & Nutrition News
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Fast food giant McDonald's is not happy with the recent ruling by San Francisco authorities banning high-calorie Happy Meals, which aim to tempt children to eat with free toys.
 McDonald's Unhappy With San Francisco Ruling on Happy Meals
McDonald's Unhappy With San Francisco Ruling on Happy Meals

The response came after the Californian city's board of supervisors voted to forbid restaurants from giving gifts with meals that contain too much fat and sugar.

"We are extremely disappointed with this decision. It?s not what our customers want, nor is it something they asked for," said McDonald's spokeswoman Danya Proud.

Happy Meals, which typically come in a colorful cardboard box packed with a burger, a drink, fries and desert, are popular with hard-pressed parents as well as children, she said.

"Public opinion continues to be overwhelmingly against this misguided legislation. Parents tell us it's their right and responsibility, not the government's, to ... to choose what?s right for their children."

And she added: "We are extremely proud of our Happy Meals which give our youngest guests wholesome food and toys of the highest quality. Getting a toy with a kid's meal is just one part of a fun, family experience at McDonald's."

Under the ban agreed in a preliminary vote Tuesday, restaurants in San Francisco would have to provide fruit and vegetables with meals accompanied by free toys, according to the San Francisco Chronicle.

"This is a tremendous victory for our children's health," said the state education board's Eric Mar, chief sponsor of the legislation.

The measure will go to a full vote next week and if approved would not come into force before December 2011.

Scott Rodrick, who owns 10 McDonald's franchises in the city, was quoted by the paper as saying: "Somehow the San Francisco Board of Supervisors just took the happy out of Happy Meals."

"It would be an understatement to say how disappointed I am with this legislation," he added.

Source: AFP

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A tremendous victory for our children's health would be to have more nutritious, home-cooked meals, eaten at a table, with the whole family present and the TV turned off - followed by an outdoor activity such as walking around the block or playing catch in the back yard. A tremendous victory for our children's health would be saying "No" to fast food eaten so often that it leads to obesity. Both my kids had their share of Happy Meals; neither of them are obese. I'm all for limiting corporate power in government [maybe start by enforcing the antitrust laws already on the books, or cutting tax incentives for companies that slash jobs in their home countries], but not for government interfering in how corporations do business on this kind of microscopically controlling level. If this is what it takes to have healthy kids, it says something horribly sad about the state of parenting and families in general.

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