Lucozade Drinks to Ditch Orange Color

Lucozade drinks may no longer be available in orange color after several studies linked the color with hyperactivity in kids. GlaxoSmithKline, which manufactures the drinks, is to put a warning label on the orange colored version stating the risks for kids.

"Sunset Yellow may have an adverse effect on activity and attention in children" the warning is said to read, according to the Daily Telegraph. The warning follows a study in 2007 by Southampton University, which said that the color was one of the six, which were found to trigger hyperactivity in children.

Attention Deficit Hyperactivity Disorder-Causes-Symptoms-Diagnosis-Treatment-FAQ
Attention Deficit Hyperactivity Disorder (ADHD) is a neurobiological disorder that affects normal behavior and impairs the ability to concentrate.

"The issue of food colourants rose to the top of the agenda following the publication of the Southampton Study in 2007, which reported that combining certain food additives with the preservative sodium benzoate may increase hyperactivity in some children, and since then we have been exploring alternatives," GSK told Just-drinks, an industry magazine.

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