Idea Cellular has decided to build on the success of the "walk when you talk" campaign and has launched another ad for the same. Users are now invited to log onto www.walkwhenyoutalk.co.in and enter the phone number of their friends, who will receive a remainder to walk when they talk.
Your friends will receive an out bound call of 20 seconds duration when they will be reminded to walk when they talk with your name as the sender of the message.
Idea is betting big on this campaign and has also released "Walk When You Talk - Theme" ringtone. Earlier the company also gave out a calorie check meter to privileged customers so they could check the calories burnt while walking.