The time has come for the UK's cats and dogs to start shedding the pounds, for a new survey by the RSPCA has found that half of these pets are obese.
The charity has now launched the Pets Get Slim website - www.petsgetslim.co.uk - and roadshow.
Joe Inglis, a television vet, insists that the time has come to get the country's pets back into shape.
"Action needs to be taken. A weight problem can affect a pet's quality of life and lead to straining of the joints, as well as internal illnesses like diabetes, liver disease and heart disease," the Telegraph quoted him, as saying.
He said the website would give pet owners help and motivation.
"We know diets are difficult and when you've got a pet begging for treats, it's really tough," he added.