A psychologist at the University of California, Berkeley, says that human memory studies may be improved by examining the tricks employed by online search engines and vice versa. Tom Griffiths came to this conclusion following a study, which suggested that Google's patented and powerful search algorithm PageRank might mimic the way the human brain retrieves information.
The researcher said that a model based on the human memory could be developed, wherein each point would represent a different word and be connected with other words related to it.
Griffiths led a study to determine whether the way PageRank ranks websites by the numbers of sites that link to them is similar to the ease with which the brain retrieves words.
According to New Scientist magazine, the tests showed that compared to other word-retrieval algorithms, PageRank most clearly matched the human model.