Reckitt Benckiser India Limited, the makers of popular antiseptic Dettol, is bringing global health experts to India to spread awareness about the importance of basic hygiene in preventing spread of diseases, particularly among vulnerable sections of society.
The Global Hygiene Council comprises a group of health experts from different fields like immunology, virology, microbiology and public health from across the world, including South Africa, America, Italy, Canada, Saudi Arabia, Malaysia and India.
An independent body, the council has visited eight countries after its formation and has now come to India.
"It is a global initiative which we are bringing to India to protect our people from various diseases which can be easily prevented," said Chander Mohan Sethi, chairman and managing director of Reckitt Benckiser India Limited.
The Global Hygiene Council meeting is Reckitt Benckiser's second initiative in the field of spreading awareness about health and hygiene.
In 2006, the company had launched the Dettol Surakshit Parivar - Dettol Protected Family - campaign. Experts had visited various villages across the country and delivered lectures on health and hygiene. They also held workshops for nurses and midwives in hospitals.
In their latest initiative, their course of action remains much the same.
Sandip Kumar Ray, former secretary general and chairman of the Academic Committee, Indian Public Health Association and the Indian representative of the Global Hygiene Council, said that their endeavour would be to reach out to every individual across the country and make him aware about the importance of personal and public hygiene.
"It's a huge task, considering how big our country is. But with the help of the 5,000 members of the Indian Public Health Association, we hope to achieve this target.
"We basically aim at working in association with the Integrated Child Development Services (ICDS) workers," Ray said at a press meet here.