A survey has found that Britons are tucking into an extra million portions a year of fish 'n' chips this year, as compared to last year.
This time last year, fish fryers were reporting a 7.6 per cent fall in sales but the market has swung up by 0.4 per cent in the past 12 months, which means an extra 19,231 portions of fish and chips are now being eaten each week.
"As people become more money conscious they are less experimental in their diets and fish and chips offer an afford-able treat," The Daily Express quoted Jonathan Firth of consumer researchers Kantar Worldpanel, as saying.
According to Firth, restaurants have suffered as recession meant a huge cutback in eating out in a bid to save money and this would have helped the fish and chips industry.
"Health has been a major driving force in food choices. But as people look to treat themselves in the recession, the emphasis on health has stalled.
"Fish and chips falls into this 'treats' category."