Following a plea by legendary James Bond actor Roger Moore famous British department store Harvey Nichols promised to take foie gras from its restaurant menus.
The 83-year-old actor, well known for his love of fine dining, urged the company to ban the delicacy which is made by force-feeding ducks and geese to enlarge their livers.
"It's absolutely splendid news that Harvey Nichols has taken my appeal and that of other caring people into consideration and will be pulling foie gras from its menus," said Moore.
The London store had already taken the product off its shop shelves and will remove it from menus in the new year.
Moore's contribution is part of a larger campaign run by People for the Ethical Treatment of Animals (PETA) which has already enlisted the help of Oscar-winning actress Kate Winslet, who spoke against the food in a video aired in April.
Debonair actor Moore promised he would continue to target other illustrious London stores.
"I will now be turning my attention to a little shop in Piccadilly called Fortnum & Mason which PETA informs me is resistant to appeals for compassion for cruelly force-fed birds!" the 007 star said.