A sociologist Catherine Hakim of the London School of Economics has devised a new measure called the 'erotic net worth' - a collection of attributes including physical fitness, good grooming, superior social skills, and sex appeal.
And taken together, these qualities form a powerful personal asset, and the more of each element of erotic capital you possess, the higher your overall erotic net worth.
What makes erotic capital a big deal is that the greater your erotic net worth, the more financial success you'll have and the more social and dating advantages will come your way.
While the concept has long been discussed in relation to women, but even men are equal proprietors of erotic capital, reports Fox News.
Now, you can figure out what your erotic net worth is and how you can increase it to your advantage:
You don't have to look like a movie star to have sex appeal. What you do need is the right body language, a healthy dose of confidence, a talent for flirting, and an amazing cologne.
For men, facing others head-on with your spine erect, your head held high and your feet about a foot apart conveys a dominant, self-assured, in-control attitude, which is a huge turn-on for women.
And because women are programmed to pay attention to smell when selecting a mate, you should also choose your fragrance wisely, doing your best to track down the juice that complements your natural body odour.
Use humour to flirt and learn to read female body language - if she looks at you, then looks away, then looks at you again, she's interested.
Men with a high erotic net worth are charming, persuasive, playful, witty, polite, and good conversationalists.
To become adept at socializing, read voraciously and stay on top of current events as well as what's hot in film, television, business, and technology.
Making others feel at ease is often as simple as projecting a sense of calm and asking open-ended questions (those that don't involve simply a "yes" or "no" answer) to encourage others to talk.
In fact, because most people love to talk about themselves, showing an interest in others and listening attentively with steady eye contact will trick them into finding you fascinating even if you reveal relatively little about yourself.
Also, don't take yourself too seriously, as the capacity to laugh at yourself and take life's mishaps in stride shows self-confidence, which is infinitely more appealing than being uptight.
Having a high erotic net worth is practically synonymous with being in shape. A sexy body indicates virility and vigour, which in women's minds translates into stamina and dynamite sack sessions.
What you're aiming for is a V-shaped physique, which you can achieve through a combination of weight lifting and cardio.
The right clothes will also go a long way toward creating the illusion of a perfect body, so favour V-neck tops over crewnecks and single-breasted blazers over double-breasted toppers.
Studies also suggest that taller men earn more, so give yourself a height advantage with shoes that have a half-inch heel.
The way you dress and style your hair all have a major impact on the first impression you create. Being negligent about your grooming routine and your wardrobe will cost you - on the job in terms of salary (better-looking people earn more) and in the dating realm.
To dress your best, know where to splurge and when to save. Develop a signature style by determining what colours and cuts are most flattering on you.
One thing incredibly stylish men have in common is the ability to wear trends without looking like fashion victims.
When it comes to your hair, get it trimmed every four weeks, use the right kind of shampoo and conditioner for your hair type and avoid working too much product, like gel, into your mane. Be diligent about keeping your facial hair in check and whiten your teeth every six months.
Lastly, pay attention to your hands.
While possessing the previously mentioned elements of erotic capital will certainly increase your chances of finding yourself between the sheets with a potential mate, poor performance in this department will send your erotic stock plummeting.
Fortunately, sexual skills are learned rather than innate, so, start reading books and articles on the topic to improve your bedroom know-how.
Focus on finding ways to increase your sexual stamina, such as tantric practices and Kegel exercises.
Equally important in enhancing your sexual competence is figuring out the fine points involved in giving great oral sex and committing to the time involved - it takes most women around 20 minutes to achieve orgasm on average and a mind-blowing finish will immediately secure you a top spot on her list of lovers.
Bonus points for asking about her fantasies and then making them come true.
Also, even if she doesn't seem like a girly girl, all women go gaga for a little romance. So don't be shy in this area either.