English artist-and-repertoire executive Simon Cowell has revealed that he turned down an offer to advertise Viagra last year.
The 'X Factor' judge said that he was so scared of being the face of the erectile dysfunction medicine that he declined the one-million-dollar offer.
"Last year my agent rang me and said 'You've been offered an incredibly big £1 million deal. It's to be the face of Viagra'. And I just said 'Sorry, but that has to be a insult,'" British tabloid The Sun quoted him as telling Glamour magazine.
During the interview, Cowell also revealed that he considered Nicole Kidman to be a woman without sex appeal.
"The current crop of actresses - Nicole Kidman and Kate Bosworth etc - they're just nothing. There's nothing to fancy or fantasise about there," he said.
Among the women he found sizzling hot, Cowell named Carla Bruni, the wife of French President Nicolas Sarkozy.
"I like the girl who's just copped off with the French President - Carla Bruni. That girl has got a very, very sexy face - it's naughty," he said.
Cowell even revealed why he did not wish to marry his girlfriend Terri Seymour.
"I don't want to marry anyone, because whoever marries me will end up hating me. These divorce laws are thousands of years old. If I sign up a singer it'll be for two to five years and the contract covers everything," he said.
"A marriage can last six months and people can go into it without signing anything," he added.