The first thing people would give up to save cash is coffee, says a new survey.
The research carried out by the Post Office found just over a fifth of Britons are prepared to give up their caffeine fix.
However, 15 per cent think new shoes should go first and the same number would go without alcohol, reports The Daily Express.
One in 10 said they would cut out chocolate while seven per cent said they would skip regular haircuts to save the pennies, the study of 2,000 people found.
Four per cent said they would give up their mobile phones as the first sacrifice.
Post Office telephony manager Hugh Stacey said: "We've known for years that we're becoming increasingly reliant on our mobiles.
"It's interesting to see how they've become vital to our everyday lives."