Britons Saying Goodbye To Knives And Fork

With more and more people using their hands to eat food like pizza, sales of knives are increasingly plummeting in Britain.

Department store giant Debenhams has revealed that people have forgotten to eat with a knife and fork.

20pc of Brit Kids Do Not Use Forks and Knives
A new study found that British children are losing the ability to use knives and forks, because they eat with their fingers in front of the TV.

Debenhams bosses point out that even when people do arm themselves with cutlery, it is more often just a fork.

They have reported this change in the use of cutlery among the English at a time when pizza firm Domino's has announced that it has bucked the credit crunch with a huge 25 per cent rise in profits.

They have now launched a "civilized dining campaign" to help lure Brits back to the dining table and cutlery.

TV Celebrity Chefs Setting a Bad Example to Millions of Viewers
Viewers watch chefs serve up salads without washing the ingredients and often forget to wash their own hands says Layla Jader, a public health consultant from Wales.

"Using both a knife and a fork to eat has held this country in good stead for centuries, it's one of the mainstays of being British. It is all about maintaining standards," the Daily Star quoted spokesman Ed Watson as saying.

"So we want to act now before the single fork habit becomes ingrained in the next generation," he added.

Domino Pizza's Sponsorship of 'The Simpsons' Violating Junk Food Ad Ban
The rules, which were introduced in April 2007, prohibit advertisement of food that is high in fat, sugar and salt during programmes, which are mainly watched by children.

According to Domino's, its sponsorship of Britain's Got Talent was behind profits rising by a quarter to 13.6million pounds in the past six months.

The firm is also expanding and taking on staff despite the recession. br>
Source-ANI
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