Latisse - the new treatment promises to enhance the length, thickness and shade of eyelashes, could soon make mascara history.
Latisse - the "Botox for eyelashes", which has been developed from Bimatoprost - a medication used to treat eye disorders including glaucoma, is also being used by many actresses, including 'Man Men' star Christina Hendricks, Claire Danes and Brooke Shields.
The solution, manufactured by American pharmaceutical giant Allergen - which also makes Botox, which is to be applied daily during the period of the treatment, claims to double the thickness of the lashes as well as making them 18 percent darker and 25 percent longer.
Having applied the lotion for four months, women can even reduce the dose by half to maintain the lashes' thickness and length and if they stop the treatment altogether, the lash will revert to its thinner, shorter original condition.
The treatment, has now been brought to the UK by two British doctors, who have opened a chain of 33 clinics offering a four-month course for 220 pounds.
'This treatment is bigger than Botox in the US," the Daily Mail quoted Dr Mark Fuller, co-founder of the LashesClinic chain as saying.