The color ambience of the room you're sitting in may have something to do with making drinking wine a tasteful experience, not only just the vintage or grapes used, say researchers.
In the study, German boffins found that people who sipped wine in a room with red or blue background lighting thought their wine tasted better than people who sat in rooms with white or green background lighting.
To reach the conclusion, study experts gave drinkers the same bottle of Riesling in the differently lit environments and asked for their feedback.
They found the same wine was perceived as being nearly one-and-a-half times sweeter in red light than in white or green light. Its fruitiness was also most highly rated in red light, reports The Telegraph.
Dr Daniel Oberfeld-Twistel, of the Johannes Gutenberg University of Mainz, said: "It is already known that the colour of a drink can influence the way we taste it. We wanted to know whether background lighting, for example in a restaurant, makes a difference as well."
He said: "The extreme lighting conditions found in some bars can undoubtedly influence the way a wine tastes."
Dr Oberfeld-Twistel said: "We thought it was simply that the colors that people found agreeable would put them in an agreeable mood. However early tests seem to show that it is not as simple as that.
"We still believe however that it is something to do with the mood they put people in. For some reason some colors put people in a more positive mood."