Deutsche Bank has erected a seven-story carbon clock in the center of New York City, which ticks off the tons of carbon dioxide (CO2) being emitted into the atmosphere.
The move is being touted as a public relations move designed to raise awareness of global warming.
Designed by scientists at the Massachusetts Institute of Technology (MIT) and hanging outside Madison Square Garden, the giant counter shows that the amount of carbon dioxide in earth's atmosphere is at 3.64 trillion metric tons, the highest level in 800,000 years.
Number whirring on the counter show that CO2 is being added to the atmosphere at the rate of 800 tons per second.
Unveiling the sign, Deutsche Bank officials said it was designed to highlight the crisis of global warming and the urgency of reducing CO2 emissions.
"The minute you convert that (carbon) to a real-time number, it can serve as a backdrop to a lot of conversations," said one Deutsche bank executive.