A new survey has found that women are at their attractive best when they are 31 as they are considered most beautiful at this age.
The poll of 2,000 men and women, commissioned by the shopping channel QVC to celebrate its Beauty Month, found that females in their early thirties are seen as more attractive than younger girls as they are more confident and stylish.
The research concluded that beauty is as much about personality as appearance.
It was defined as being confident by 70 per cent, having good looks by 67 per cent and being stylish by 47 per cent.
Almost two thirds of women surveyed - 63 per cent - agreed that "with age, comes beauty".
The same number said that as they get older, they care less about what others think of the way they look.
And 51 per cent said as they age they shed their insecurities and feel prettier.
The survey also found that men now spend more on their looks than women-their monthly bill including gym and hairdressers is 119 pounds, compared to girls' 105 pounds.
"This research shows what many have always suspected - real beauty is about more than just good looks, but a combination of confidence, style and personality too," the Scotsman quoted Sue Leeson, marketing director of QVC, as saying.
"We know that treating yourself to something that makes you feel good, experimenting with hairstyles, and knowing the make-up to wear that makes you look your best will enhance your confidence and make you feel at your peak," she added.