Look slimmer in a jiffy without the ordeal of dieting by slipping into a pair of high heels.
A new slimming formula says a mere pair of shoes if chosen carefully can have a dramatic slimming effect on the wearer - creating the illusion of having dropped a dress size.
So dramatic is the effect that when asked to guess the dress size of the same model in two images, people shown the image of her wearing the slimming shoes gave an average of one size smaller than those shown a picture of her without the "magic" shoes on.
The 'winning formula' appears to be a nude shoe with a platform heel, department store Debenhams revealed.
"If followed to the letter, this formula gives women the chance to walk in the shoes of the famous tricksters of our time - creating a slimmer silhouette in an instant," the Daily Mail quoted the Head of accessories for Debenhams Natelle Baddeley as saying.
Technologists created the formula when they noticed an onslaught of celebrity women, including Kate Middleton, Victoria Beckham and most recently Ed Miliband's wife Justine wearing similar nude high heels.
The formula combines a combination of tricks that give the impression of lengthened legs and tighter thighs while encouraging the torso to be pushed out, in turn flattening the stomach.
"This is a diet in a shoe! Once you have found the perfect pair all you need to do is slip on your shoes to instantly transform your silhouette. It's the perfect party cheat," Baddeley added.