www.aurora-it.us: Medical Marketing and Medical Website Design Experts Aurora Information Technology, Inc. Heat Up the Summer With Hot New Medical Websites

Tuesday, June 29, 2010 News on IT in Healthcare
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GARRISON, N.Y., June 28 Aurora Information Technology (Aurora IT), a medical website design and medical marketing firm based in Garrison, New York, continues its hot streak of design with the launch of four exciting new websites. "We approach the design of each medical website by understanding the practice and its mission," said Daniel Gilbert, CEO of Aurora IT, a firm that specializes in medical and physician website design, "we pay special attention to color psychology, navigation and content to draw in visitors and keep them there."

(Photo: http://photos.prnewswire.com/prnh/20100628/NY27660 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100628/NY27660 )

Aurora IT's expertly crafted SEO techniques garner their client's websites high ranking in search engines, mainly due to comprehensive, targeted keywords. "Patients flock to the Internet faster than the phone for medical information," explained Gilbert, "so it's important that your site get indexed by search engine spiders in order to get found by current, and more importantly, future patients." Gilbert and his team incorporated their successful healthcare marketing design techniques in the following new websites.

Rockland Eye Physicians & Surgeons - www.rocklandeye.com: Providers of general ophthalmology for children and adults, Rockland Eye needed a redesign of their original website. Aurora IT designed an informational site with content, photographs, and details on conditions and treatments. As doctors who are committed to high quality patient care, the website features patient education videos that inform people about ophthalmology conditions, procedures and treatments. The site incorporates a generous palette of light greens, which is a color known for its calming effects and is often used in hospitals. The site also features biographies on the doctors, insurance information and a user-friendly contact form.

N.Y. Neurological Associates - www.nynapc.com:

Aurora IT redesigned this website for N.Y. Neurological Associates P.C. (NYNA), a general neurology practice, which also combines physical therapy, with three locations on the Upper East Side of Manhattan, Astoria-Queens, and Fresh Meadows-Queens. The new site has a pleasing palette of light blue shades, which correlates with being analytical and having a practical approach to life -- perfect for the practice. The focal point of the home page is an illustration of a nerve cell, created by Aurora IT specifically for NYNA. It resonates with the newly created logo that Aurora designed for the group. The new site is thoroughly informative on common neurological conditions and treatments. It features complete bios for all of the group's participating doctors. It is very patient-friendly, full of helpful resources for the patients such as links, affiliated hospitals, insurance information and forms. A "contact us" page brings visitors to a brief online form that is submitted directly to the office and responded to in a timely manner.

Sockolov & Sockolov - www.sockolov.com:

Sockolov & Sockolov is one of the largest and most trusted family practices in Sacramento, California and approached Aurora IT with a need for a new website. In business for over 25 years, Sockolov & Sockolov provide top-notch medical care to their community and continuous medical training to their practitioners. To reflect their patient-centered mission, the site features a constantly fluctuating banner featuring happy, smiling faces celebrating life. Their Medical Research facility is a full-service, multidiscipline, Phase II through IV clinical trials provider that conducts ongoing investigational studies to address the most common and critical health challenges. On the leading edge of medical care and patient solutions, Sockolov Medical Research board-certified physicians run free clinical trials. Patients can learn about ongoing studies and how to participate in them directly on the site. Patients can schedule appointments and download forms directly from the website.

GYNLA.com - gynla.com:

Ramin Mirhashemi, M.D., a leading robotic gynecologist based outside of Los Angeles, approached Aurora IT for a new website, logo and branding strategy. Aurora IT came up with his practice domain name, gynla.com, to encompass the practice and the area for better recognition and SEO purposes. Aurora also created an attractive logo that was featured prominently on the site. The color scheme of the logo, which symbolizes nature and good health, was duplicated throughout the site. The site features female anatomy illustrations, which were custom designed by Aurora IT. The final product is a platform for patient education, featuring information on conditions, treatments and procedures, patient contact forms and other helpful resources.


SOURCE Aurora Information Technology

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