Thursday, September 17, 2009 General News
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1. ENTERTAINMENT: WHAT THE DISNEY-MARVEL BUYOUT MEANS FOR THE INDUSTRY.MICHAEL USLAN, film producer, author and national lecturer, is available todiscuss what the Disney-Marvel buyout means for the entertainment industry:"I'd put this on par with Disney's acquisition of ABC. How smart is this forDisney? Smarter than smart. Not only do they now control one of the mostattractive slates of intellectual property in the world, but they alsoeliminate one of their chief competitors. How smart is this for Marvel? It'spotentially a big win for Marvel, as many of the films on their slate featuredsecond-tier characters. How well those characters do is a crap shoot. Do theyfit together? I'm not sure if Bob Iger sifted through the roster of thousandsof Marvel characters, but they really are not Disney-style characters at all.Marvel has a line of creator-owned comics, which is a clear contradiction ofDisney's 'we must own everything outright' mentality. There will be somecompatibility issues." Uslan was involved in films such as "Batman," "BatmanReturns," "Batman Forever," "Batman & Robin," "Batman: Mask of the Phantasm,""Constantine," "National Treasure," "The Spirit," "Batman Begins" and thesecond highest-grossing film of all time, "The Dark Knight." As a producer, heis one of the highest-grossing movie producers of all time, with "The DarkKnight" alone having already passed the $1 billion mark through box officereceipts alone. News Contact: Rachel Friedman, rachel@newsandexperts.comPhone: +1-727-443-7115, ext. 206 (9/1/09)

2. ENTERTAINMENT: WHAT KIND OF RETURN CAN DISNEY EXPECT FROM THE MARVEL DEAL?IAN FORD, president and founder of UNDERCOVER TOURIST, an official vendor oftickets to Walt Disney World, has over 17 years of experience with theentertainment giant, and can provide a unique perspective on how this dealwill affect Disney's overall business, including theme parks: "Disney acquiredMarvel Entertainment for $4 billion in cash and stock, but what kind of returncan Disney expect from this deal? This could provide a wonderful opportunityfor Disney to attract more teenage boys to their brand as long as they respectthe fact that Wolverine is not Mickey Mouse. Most teenage boys do not getexcited about Mickey Mouse, but they will get excited about the SilverSurfer." News Contact: Amanda Abbot, Phone: +1-512-329-2767 Web site: (9/4/09)

3. HEALTH: CHEMICAL DEPENDENCY AND DEPRESSION CAN BE TRIGGERED BYTRAGEDY/STRESS. DR. JASON POWERS, M.D., addictionologist and chief medicalofficer for SPIRIT LODGE, a luxury private drug and alcohol rehabilitationcenter in Texas, can provide expert information to shed light on the recenttragic death of Adam Goldstein, aka DJ AM, who was found dead in his apartmentlast weekend reportedly lying next to a crack pipe, cocaine and anti-anxietymedicine Xanax: "Many times, those struggling with addiction are alsosuffering from psychiatric disorders such as depression. Goldstein hadadmitted to using frequently in his 20s, but was now said to be sober. Co-occurring disorders such as chemical dependency and depression can betriggered again after tragedy or stress, such as surviving a plane crash."Powers can provide medical expertise on any upcoming article related to thistopic. News Contact: Carina Van Son, Phone: +1-512-921-0141 (9/4/09)

4. HEALTH: ROLE OF GENETIC COUNSELING AND TESTING. BETH N. PESHKIN, MS, CGC,is an associate professor of oncology and the senior genetic counselor atLombardi Comprehensive Cancer Center at GEORGETOWN UNIVERSITY MEDICAL CENTER,Washington, D.C.: "For many individuals, a comprehensive analysis of thefamily history and personal risk factors can be much more pivotal for riskassessment than genetic testing. Spending money on a gym membership, and usingit, can be a bigger payoff for some people than pursuing direct-to-consumergenetic tests, which often provide results that are clinically meaningless."Peshkin can address the role of genetic counseling and testing, and discusshow cutting-edge genetic tests don't always deliver anticipated benefits. NewsContact: Tressa Iris Kirby, Phone: +1-202-687-8865(9/4/09)

5. HEALTH: AUTUMN-PROOFING YOUR SKIN. JOSHUA FOX, M.D., a leadingdermatologist, founder of ADVANCED DERMATOLOGY in New York and Long Island,and a spokesperson for the AMERICAN ACADEMY OF DERMATOLOGY: "As summer turnsto autumn and the green leaves turn red, yellow and orange, your skin alsochanges with the season. While the autumn weather may encourage outdooractivities, your skin will retain less moisture because of the cooler, drierair. The same happens indoors as the heat goes on and up. Key symptoms of'autumn skin' include dryness, fine lines, dull and sallow skin tone, sun andage spots, flaking and irritation, as well as the flare-up of some chronicconditions. Your skin can remain beautiful and glowing if you treat itcorrectly and make some minor adjustments to your beauty regime to account forthe change of seasons. During the fall, the skin needs extra nourishment andprotection. Three things that everyone should do to protect their skin in theautumn include drinking lots of water to remain hydrated, applying moisturizerbefore going outside to give it time to be absorbed and, importantly,continuing to use a sunscreen with an SPF of at least 15." News Contact:Melissa Chefec, Phone: +1-203-968-6625 (9/4/09)

6. HEALTH: THE NEW BREED OF RELAXATION BEVERAGES. TRAVIS HOLLMAN, Dallas-based co-founder of the new relaxation beverage VACATION IN A BOTTLE (ViB),can talk about this new trend in the beverage sector: "Relaxation beveragesuse L-Theanine, the same amino acid found in green tea. It provides a calmingeffect and enhances focus without making the consumer sleepy. The category isgrowing fast in response to America's growing disenchantment with energydrinks. It is important to note that within the relaxation segment, there is agrowing divide between L-Theanine based beverages and those that containmelatonin." Hollman has interview experience with local, regional and nationalmedia, and is quick to respond to media. News Contact: Amy Power, Phone: +1-214-618-3318 Cell: +1-214-693-2146(9/1/09)

7. HEALTHCARE MANAGEMENT: COMPANIES TAKING CREATIVE APPROACHES TO CONTROLHEALTHCARE COSTS. CHRIS BOYCE, CEO of VIRGIN HEALTHMILES: "Even as the federalhealthcare reform debate continues, private-sector companies are stepping upto take a leadership role in controlling healthcare costs. Wellness in theworkplace is about avoiding those preventable diseases that account for 75percent of our nation's healthcare costs. There are hundreds of companiestaking creative approaches to solving this critical problem. Some have pittedexecutives against staff in friendly competitions to get people walking more.Others pay employees to reward them for healthy behaviors." Boyce can sharefresh survey data marking September's National Employee Wellness Month, andwhy he thinks our nation needs to look at private sector innovation andprevention to make healthcare reform really work. Also available for commentare HR managers and employees, and a representative from STOP ObesityAlliance. News Contact: Marian Hughes, Phone: +1-708-246-0083 (9/1/09)

8. HEALTHCARE MANAGEMENT: PRACTICES CAN SAVE MONEY BY ACCURATELY ESTIMATINGPATIENT BILLS. BARRY BYRD is president of SECURE EDI, a healthcare IT firm inCharlotte, N.C., that is pioneering a number of real-time solutions forproviders and payers: "A recent survey of doctors and practice managersrevealed that half of all practices are unable to accurately estimate whattheir patients' bills will be at the time of treatment. This disconnect oftenleads to lost revenue from uncollected payments and discrepancies followinginsurance adjustments. The problems that many practice managers face today canbe easily addressed with an integrated system that provides direct, onlineaccess to the terms and conditions of hundreds of different health plans. Thiscapability provides an immediate savings for providers who may have lost moneythrough unpaid claims. Online, real-time functionality helps the practiceoperate efficiently by eliminating lost time and money from staff members whomust send out additional billings to patients who could have settled theiraccounts immediately following care if only detailed plan information had beenavailable." News Contact: Michael Henry, Phone: +1-704-926-1364 (9/1/09)

PROFNET is an exclusive service of PR Newswire.To submit an Opportunity by e-mail: profnet@profnet.comTo consult the ProfNet Experts Database: contact ProfNet by phone: +1-800-PROFNET, ext. 1To share a thought on ProfNet Expert Alerts: profnetalerts@prnewswire.com1. Entertainment: What the Disney-Marvel Buyout Means for the Industry 2. Entertainment: What Kind of Return Can Disney Expect from Marvel Deal? 3. Health: Chemical Dependency and Depression Can Be Triggered by Tragedy 4. Health: Role of Genetic Counseling and Testing 5. Health: Autumn-Proofing Your Skin 6. Health: The New Breed of Relaxation Beverages 7. Healthcare Management: Creative Approaches to Control Healthcare Costs 8. Healthcare Management: Save Money Accurately Estimating Patient Bills


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