CAMBRIDGE, England, October 14 -- During the coming decade ageing baby boomers, particularly those with conditions suchas COPD and dementia, will need full time care. According to a report published this week by UK based consultants, Wireless Healthcare, equipping working mothers who provide care for their ageing parents with mobile phone based healthcare services could
The report "Alpha Moms, Alpha Daughters and Mobile Health" extends the marketing concept of the alpha mom, a technology aware working mother, to that of the 'alpha daughter', who will use mhealth to manage the care of elderly parents. The report builds on previous research Wireless Healthcare carried out into telecare for the elderly and ehealth within the consumer electronics industry.
Peter Kruger, Analyst with Wireless Healthcare and author of the report, points out: "The 76 million people who make up the baby boomer generation in the US have created a market for a wide range of consumer goods in their lifetime." He adds: "The most important component of the boomer generation is the birth cohort of 1947, which saw the birth-rate rise by almost 1 million in a single year. It is these consumers who generated consensus in markets." The report explains that products such as Levi Jeans and the Volkswagen Beetle owe their success to the consumers who made up the sharp leading edge of the baby boom and mhealth products and services that are adopted by these consumers should dominate the market for rest of the decade.
The report contains a case study describing the care an alpha daughter provides for an elderly parent suffering from COPD, and explains how mhealth based symptom checking and remote monitoring of vital signs and medication compliance could assist the alpha daughter. As Kruger notes: "There are already up to 30 million potential alpha daughters, providing some level of care for their parents in the US today. mHealth could become the last big consumer market created by the sixties generation."
Further details on "Alpha Moms, Alpha Daughters and Mobile Health" are available at http://www.wirelesshealthcare.co.uk
About Wireless Healthcare
Wireless Healthcare are UK based analysts specialising in the mobile and wireless based healthcare technology market. http://www.wirelesshealthcare.co.uk
For further details contact: Toby Jackson Wireless Healthcare firstname.lastname@example.org +44-1223-208926
SOURCE Wireless Healthcare
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