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The MM&M Awards, sponsored by Medical Marketing & Media magazine,recognize exceptional creativity and marketing effectiveness in the healthcaresector. Winners are determined by an independent panel of experts drawn fromall of the marketing specialties ranging from media buying/planning to directmarketing and advertising. This year's event garnered over 700 entries frommore than 150 competing companies.
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GSW Worldwide, a leading global healthcare advertising agency, receivedtwo Gold awards in the Best Unbranded TV Advertisement/Campaign category andBest Total Integration Program for Large Companies category for its work onbehalf of Roche's Tamiflu. Both awards honored the television, print, out-of-home and interactive DTC campaign that GSW Worldwide developed to educateconsumers about the flu. Using a tie-in with Warner Bros. movie, Happy Feet,the campaign creatively engaged the target audience through a variety ofchannels including a non-branded Web site, www.fluFACTS.com.
Chandler Chicco Agency, the nation's largest healthcare specialist publicrelations agency, received a Silver award in the Best CorporateAdvertisement/Campaign category for a print campaign they developed for NovoNordisk. The campaign, created in partnership with the Entertainment IndustryFoundation and featuring actor Cuba Gooding Jr., was designed to raiseawareness of diabetes risks and encourage families to get tested and treated.
Blue Diesel, a leading healthcare interactive agency, was honored with aSilver award in the Best Use of Interactive Media category for OMN TV, a salesforce training program they developed for Ortho McNeil Neurologics. OMN TVwas a seven-week interactive program that augmented the sales force's trainingwith videos, interactive games, study guides, contests and quizzes, which wereboth educational and fun.
"It is exciting to see that across the many facets of healthcarecommunications -- advertising, public relations, and interactive -- inVentiv'scompanies are leading the way in developing creative, effective solutions forour clients," said Blane Walter, president of inVentiv Health. "We are veryhonored that GSW Worldwide, Chandler Chicco Agency and Blue Diesel are amongthe prestigious winners of the MM&M Awards."
About inVentiv Health
inVentiv Health (Nasdaq: VTIV) is the leading provider ofcommercialization and complementary services to the healthcare industryglobally. inVentiv delivers its customized clinical, sales, marketing andcommunications solutions through its four core business segments: inVentivClinical, inVentiv Communications, inVentiv Commercial, and inVentiv PatientOutcomes. inVentiv Health's client roster is comprised of more than 275leading pharmaceutical, biotech, life sciences and healthcare payor companies,including all top 20 global pharmaceutical manufacturers. For moreinformation, visit www.inventivhealth.com.
This press release contains forward-looking statements within the meaningof the Private Securities Litigation Reform Act of 1995. Such forward-lookingstatements involve known and unknown risks that may cause inVentiv Health'sperformance to differ materially. Such risks include, without limitation:changes in trends in the pharmaceutical industry or in pharmaceuticaloutsourcing; our ability to compete successfully with other services in themarket; our ability to maintain large client contracts or to enter into newcontracts; uncertainties related to future incentive payments; and, ourability to operate successfully in new lines of business. Readers of thispress release are referred to documents filed from time to time by inVentivHealth Inc. with the Securities and Exchange Commission for further discussionof these and
