Boober, Trusted Platform for On-demand, In-person Lactation Support, Launches 1st On-demand Postpartum Doula Service to Answer Parents' SOS Calls for Postpartum Care

Tuesday, August 6, 2019 General News
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Boober, beloved on-demand lactation support service, is now offering the world's first matching platform to connect new parents with vetted, certified postpartum doulas for same-day, in-home help, when they need more help than they planned for after baby arrives. The new service increases the confidence, wellness and happiness of new mothers and helps boober deliver on their mission to provide more care and less pain for families, from pregnancy to postpartum, improving health outcomes for all.

NEW YORK, Aug. 6, 2019 /PRNewswire-PRWeb/ -- The first on-demand postpartum doula-matching service is here! From boober,

the beloved NY- based hub for in-person, on-demand lactation support, comes the world's first on-demand matching platform that immediately connects new parents to vetted, certified postpartum doulas for same-day, in-home help. Postpartum doulas are the support system all new families need. As Dr. Haywood Brown, president of the American College of Obstetricians and Gynecologists (ACOG) wrote, "The weeks after birth are a critical period for a woman and her infant, setting the stage for long-term health and well-being."

Postpartum doulas provide support to parents in the first days or weeks after welcoming a new baby. Whether it's for a few hours a day, to a few overnights, to longer-term live-in care, a postpartum doula will help parents build confidence in their parenting skills and provide support for the whole family.

Over the past 17 years, boober's sister company Birth Day Presence has matched postpartum doulas with parents searching for trusted expertise and guidance to get through what is now being recognized as The Fourth Trimester. Now boober is using its extensive network to make this process easier than ever with the first on-demand postpartum doula-matching service, because parents often need more support than they anticipated!

Boober's mission is to improve healthcare experiences and outcomes for expectant and new parents. "We launched the on-demand postpartum doula service to fill the current gap in our healthcare system after our lactation families told us they needed more care at home," says founder Jada Shapiro. "Having in-person, in-home postpartum care increases the confidence, wellness, and happiness of new mothers and parents as they transition to parenthood. Postpartum doulas reduce postpartum depression and anxiety, increase breastfeeding rates, and provide emotional and practical support to new parents."

In the American healthcare system, new moms are allotted one postpartum visit from their doctors —six weeks after giving birth! Moms need more help and they often turn to complementary care providers like postpartum doulas. 98% of parents surveyed said that using complementary care providers significantly improved their healthcare experience and well-being. Beyond caring for their babies, mothers from all walks of life say that fulfilling basic personal care needs, completing household chores, and getting sleep are the major challenges during the postpartum period. Add on other factors like caring for older children and dealing with work-related stress (since parental leave remains elusive for many) and it's no wonder that this can be an overwhelming time. Lack of support can even result in postpartum depression and anxiety symptoms, which is why social support is such an essential component for the physical and emotional well-being of new parents. New families were never meant to do this alone—and now boober can help.

The postpartum doulas on boober provide complete care to new families including:

  • Basic breastfeeding support & instruction
  • Infant-soothing skills
  • Coping techniques for new parents
  • Mothering the mother
  • Errand running
  • Meal preparation and light housekeeping
  • Help with other siblings
  • Accompaniment to doctor appointments
  • Appropriate referrals to medical and complementary care, when necessary

So how does it work? Help is only a few clicks away. Parents can go to our website to book an appointment. Select the date and time that they would like a doula to arrive. Complete the intake form and submit payment. Boober will then match them to a qualified, vetted postpartum doula who will come to their house.

Parents can book a postpartum doula for today, tomorrow, or at another point in the future—even if they haven't had their baby yet. All of the postpartum doulas on the boober platform are trained, vetted, certified in infant CPR, and highly reviewed. This service is currently available in Manhattan and Brooklyn. Parents outside of boober's coverage area (or who need a match in fewer than six hours) can text or call 833-266-2371 (833-boober-1). IG/Fb/Twitter: @getboober For all press inquiries, interview requests and images please contact Jada Shapiro at 917-407-1347 or email

Boober is a Femtech start-up founded by Jada Shapiro. Boober is a digital marketplace that helps pregnant and new parents have control of their birth and postpartum care by matching them to same-day, vetted expert in-person care providers where and when they need it. At a pivotal transition time in their lives, this digital marketplace makes it easier & stress-free for parents to access on-demand, tailored in-person services they need to thrive in their parenting journey. Boober helps service providers easily run their businesses, find clients and focus on delivering the care they were called to give.

Shapiro is a longtime birth and postpartum doula, childbirth educator, certified lactation counselor, birth photographer, and mother. An expert in maternal health, she frequently appears on panels at top parenting conventions and provides birth and breastfeeding consultation to TV shows, A-list actors, and major films (most recently to Jennifer Lawrence in Darren Aronofsky's latest feature). She is a media expert on childbirth, lactation, and parenting, and is regularly sought out by The New York Times, The Today Show, Time Out New York, NBC, CBS, E!, TLC, and other outlets. Shapiro is also the founder of Birth Day Presence, which, since 2002, has helped 20,000+ New York families with childbirth education classes and doula services.


SOURCE boober

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