CHICAGO, Sept. 20, 2019 /PRNewswire/ -- Bright Pink, a national non-profit organization focusing on the prevention
In addition, Aerie will introduce several opportunities for customers to help the cause, including in-store marketing encouraging shoppers to complete Bright Pink's award-winning Assess Your Risk quiz. Aerie is donating $1 for every Bright Pink Assess Your Risk completion via assessyourrisk.org/aerie. Assess Your Risk is a digital quiz that collects risk factors (lifestyle, personal and familial health history) to provide a personalized risk assessment for breast and ovarian cancers. Aerie is also giving customers the opportunity to donate to Bright Pink at checkout in-stores.
Bright Pink will promote Aerie's limited-edition products and partnership with the brand via email on their homepage, with a social media sweepstakes and with a co-branded blog article, REAL Self-Love: 8 Actions to Take to Reduce Your Risk of Breast & Ovarian Cancer. The partnership and campaign aims to empower women to move beyond breast cancer awareness and inspire them to take action to reduce their risk and manage their health proactively, while also raising funds to fuel Bright Pink's life-saving, innovative, personalized education programs.
"Bright Pink is so proud to team up with Aerie for a tenth year this fall to spread our message of Breast & Ovarian Cancer prevention to customers nationwide. Through the generosity of Aerie's continued commitment to our mission we will have the power to educate and equip thousands of women on their breast and ovarian cancer risk, and together we will create a more beautiful and brighter future," said Bright Pink CEO, Katie Thiede.
"Aerie is so proud to be celebrating a milestone year supporting Bright Pink, and its life-saving mission," commented Jennifer Foyle, Aerie Global Brand President. "It is incredibly gratifying to know that over the last ten years we have empowered millions of women within our #AerieREAL community to be proactive about their health and recognize the importance of self-wellness."
The partnership includes several components:
Aerie and Bright Pink will promote the program through social media, customer e-mails and in-store marketing. For more information, visit www.aerie.com and www.brightpink.org.
About AerieAerie is a lifestyle brand offering intimates, apparel, activewear and swim collections. With the #AerieREAL™ movement, Aerie celebrates its community by advocating for body positivity and the empowerment of all women. Aerie believes in inspiring customers to love their real selves, inside and out. Retouching-free since 2014. Visit www.aerie.com to learn more. Let the Real You Shine®.
About Bright Pink®Bright Pink is a national non-profit focused on the prevention and early detection of breast and ovarian cancer. The organization's mission is to help save lives from breast and ovarian cancer by empowering women to know their risk and manage their health proactively. For more information, visit BrightPink.org.
Tara CruiseCorporate Partnerships ManagerBright PinkTara@BrightPink.org
Colleen Ruggiero Public RelationsAerie®firstname.lastname@example.org
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SOURCE Bright Pink; Aerie