NEW YORK, Jan. 2, 2019 /PRNewswire/ -- WW (NASDAQ: WTW), a global wellness company and the world's leading commercial
"Our new tagline 'Wellness that Works™' is grounded in what we hear consistently from consumers around the globe and from scientific research – WW works," said Gary Foster, PhD, Chief Scientific Officer, WW. "Our brand is becoming more holistic, diverse and reflective of what people want in a health and wellness partner today, but we are still committed to our heritage in being the leading partner in weight management, leveraging years of behavior change expertise."
WW also retained the #2 spot for "Easiest to Follow" diet, which speaks to the livability of the program. In fact, the WW Freestyle™ program has become the most effective and livable weight-management program in WW history, and it's proven to help people lose weight, sleep better, and feel happier1. Additionally, WW retained the #4 spot for "Best Diet Overall."
Since the Best Diets rankings were introduced in 2010, WW has continued to evolve the program, incorporating the latest nutritional and behavioral science while reflecting how people want to live their lives to help members integrate positive, sustainable lifestyle changes into their everyday lives, no matter where they are on their journey.
WW's new global integrated campaign, "For Every Body," which launched on Dec. 26, is based on the insight that everyone has their own reason to get healthy and what makes the most meaningful impact along the journey is everything you gain. The campaign reflects WW's strategic evolution to build on its leading position in weight management, helping people to achieve their weight loss goals, while also delivering a more holistic platform for health and wellness, including innovations around nutrition, activity, mindset, inspiration and community.
"We are honored, but not surprised, by the Best Diets recognition from U.S. News and World Report," said Mindy Grossman, President and Chief Executive Officer at WW. "We are committed to not only being the world's partner in weight management, we're also going to be the world's partner in wellness, helping people, all people, lead healthier lives."
The U.S. News & World Report panel of health experts includes nutritionists, physicians and others specializing in diabetes, heart health, human behavior and weight loss. Diets were ranked in eight categories.
For more information about the rankings, visit Best Diets 2019 [https://health.usnews.com/best-diet].
For more information about WW, visit www.ww.com.
About WW WW is a global wellness company and the world's leading commercial weight management program. We inspire millions of people to adopt healthy habits for real life. Through our engaging digital experience and face-to-face group workshops, members follow our livable and sustainable program that encompasses healthy eating, physical activity, and a positive mindset. With more than five decades of experience in building communities and our deep expertise in behavioral science, we aim to deliver wellness for all. To learn more about the WW approach to healthy living, please visit ww.com. For more information about our global business, visit our corporate website at corporate.ww.com.
1 Six-month pre-post study on 152 participants, conducted by the University of North Carolina at Chapel Hill, Weight Research Lab. Study funded by Weight Watchers. Sleep data and happiness data reported by trial participants after 6 months on WW Freestyle based on the Pittsburgh Sleep Quality Index and the Oxford Happiness Questionnaire.
For more information, contact: Brooke Theiss, WW Brooke.Theiss@weightwatchers.com 347-463-8239
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