NEW YORK, Oct. 4, 2018 /PRNewswire/ -- Today, WW (NYSE: WTW) launches WellnessWins™, an innovative
"As WW moves beyond weight to wellness and continues to innovate as a technology experience company, we want to enhance our digital experience in ways that are meaningful to people's lives," said Mindy Grossman, President and CEO, WW. "The new WellnessWins rewards program is a prime example of how we are meeting people at every step of their wellness journey, uniquely rewarding members for building healthy habits and unleashing a suite of new experiences, products and services that will help motivate them along the way."
"WellnessWins is reimagining the traditional idea of a rewards program, one that focuses on behaviors that lead to success rather than transactions that lead to revenue," said Gary Foster, Ph.D., Chief Scientific Officer, WW. "Our years of behavior change experience have revealed the importance of consistent inspiration in building healthy habits, and there is power and significance in small, everyday behaviors on long-term change. In fact, results from a WellnessWins pilot program showed increased engagement and satisfaction among members."
Rewarding Members for Building Healthy HabitsWith WellnessWins, simple but crucial steps that lead to healthier habits become Wins, which can be redeemed for Rewards.
Unique Partnerships and Experiences for Members In addition to the exclusive products developed by WW for the WellnessWins rewards program, WW is partnering with 11 leading health and fitness, retail, wellness and lifestyle companies to provide members with fun and unique rewards opportunities. Through these partnerships, when members rack up Wins they can unlock premium rewards ranging from beauty products to fitness classes or a new wardrobe. Partners include:
As a global, purpose-driven brand, WW also offers members the option to convert their Wins into a charitable donation via WW Good. WW Good, the WW global social impact movement, aims to support and enhance the health of underserved communities, helping to advance the WW mission to make wellness accessible to all.
WellnessWins is available for all WW members with the latest app upgrade on October 4th.
For more information, please visit ww.com.
About WWWW is a global wellness company and the world's leading commercial weight-management program. We inspire millions of people to adopt healthy habits for real life. Through our engaging digital experience and face-to-face group workshops, members follow our livable and sustainable program that encompasses healthy eating, physical activity, and a positive mindset. With more than five decades of experience in building communities and our deep expertise in behavioral science, we aim to deliver wellness for all. To learn more about the WW approach to healthy living, please visit ww.com. For more information about our global business, visit our corporate website at corporate.ww.com.
For more information, contact:Brooke Theiss, WW347.463.8239Brooke.Theiss@weightwatchers.com
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