VitusVet Launches Two-way Text Messaging to Help Veterinarians Be More Accessible

Thursday, October 18, 2018 General News
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This new product launch furthers VitusVet's mission to digitally connect pet parents and their care providers to improve the health and safety of all pets.

COLUMBIA, Md., Oct. 17, 2018 /PRNewswire-PRWeb/ -- VitusVet, a leading client communication solution for veterinary practices,

today added two-way text and picture messaging to its suite of services available to practices across North America. The announcement was made by company co-founders Mark Olcott, DVM, CEO and Kalpesh Raval, CTO.

The availability of two-way messaging platform is a key milestone for VitusVet, which continues to build on the vision of Dr. Olcott and Mr. Raval, who launched their fast-growing business in 2013. According to Dr. Olcott, still a practicing veterinarian himself, two-way messaging will help bring the veterinarians closer to pet owners..

"By allowing clients to communicate using the channel they prefer, a practice can provide access and client service in ways not possible if they remain reliant on the telephone and fax. This is especially true of those clients, especially Millennials, who prefer to avoid telephone conversations and often opt out of emails. Text messaging is an obvious solution that meets modern consumer communication preferences while also freeing up the practice team to provide better client service and patient care."

Dr. Olcott explained how two-way messaging works. "VitusVet allows pet parents to send a text to the practice, which can then respond to the message from either a desktop computer or the VitusVet Connect app. The app has the added advantage of allowing team members to easily take pictures to share with clients, which is cumbersome at best with a desktop-only solution," he said. "It's just that simple."

Mr. Raval, who worked alongside Dr. Olcott and VitusVet's team of developers to create the two-way messaging function, is excited to offer this new service to the industry.

"Our core focus has been to connect pet parents with their veterinarians and this is a big step in that direction," Mr. Raval said. "Our two-way messaging is fully integrated with a practice's existing practice management software and makes it convenient for the staff to document all conversations right in their practice management system."

"Simplifying the communication workflow helps veterinary practices deliver a great client experience that can increase client retention and generate more referrals. It's human nature: if you make something simpler, you get more of it," added Mr. Raval. "We believe this will also help build a practice's online reputation and attract new clients."

About VitusVet VitusVet was founded by Mark Olcott, DVM, MBA and Kalpesh Raval, MBA, in 2013 as a solution to better share medical information among general practitioners, emergency veterinarians, specialists and pet owners. VitusVet has evolved into a complete client communication system offering veterinary practices multi-channel reminders, targeted marketing, text and picture messaging, online appointment/refill requests and an easy-to-use dashboard to track results. For more information about VitusVet please visit



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