SHELTON, Conn., June 26, 2018 /PRNewswire-PRWeb/ -- Vitamin, mineral and nutritional supplement (VMS) sales grew by an
"Walmart continues to dominate – both as a leader in VMS sales at its brick and mortar stores, and it is showing online growth – while Amazon remains at the top and continues to extend is lead in the eCommerce space," said Dr. Kurt Jetta, president and founder of TABS Analytics. "These trends counter conventional wisdom that online sales are coming at the expense of purchases in physical stores. These two types of outlets do not need to be mutually exclusive; rather they both can continue to grow sales with the right approach to marketing and product mix."
TABS Analytics' VMS study was conducted in April 2018 by Caravan, part of ORC International, and was developed to examine trends regarding what types of vitamins and nutritional supplements are purchased, how frequently they're purchased and at which outlets they are purchased. The survey panel included 1,000 geographically and demographically dispersed consumers. This was the 11th year that VMS survey was conducted, having started in the spring of 2005 and 2008, and then annually since 2010.
Key findings from the study:
The TABS Analytics 111h Annual Vitamin Study white paper is now available here.
"Analyzing more than a decade's worth of data, the VMS market is showing the classic characteristics of a mature category and I expect that mass market and eCommerce will continue to expand, at the expense of specialty retailers," Jetta said. "In fact, Specialty Outlets are under duress in other sectors such as Baby, Sporting Goods, and Books. Looking ahead, we expect growth of about 4 percent to 5 percent between 2019 and 2021, but this could increase depending on inflationary pressures, which are highly likely over the next 12-24 months."
Throughout 2018, TABS Analytics is conducting six studies across the consumer-packaged goods industry including: baby care, vitamins, wine & liquor, candy, food and beverage, and cosmetics. More information about TABS studies is available at http://www.tabsanalytics.com/resources.
About TABS Analytics Operating since 1998, TABS Analytics, based in Shelton, Conn., is a technology-enabled analytics firm. Its mission is to simplify and improve the way analytics are conducted in the consumer products industry. TABS offers cloud-based software analytics and applications solutions, including TABS Insight®, Pivotstream® and TABS Total Insights™, for CPG manufacturers that integrate, harmonize, and analyze sales and marketing data. Additional services include TABS CatMan Advantage™, an outsourced category management solution, TABS WorldView™, a global business intelligence tool, and TABS Promo Insight™, a cloud-based software and consulting service that helps companies measure, plan and optimize trade spending. For more information about TABS, please visit http://www.tabsanalytics.com/press-room to contact us directly.
Media Contact: Contact Information: For TABS Analytics Robert Baldwin Ph: 203-446-8837 firstname.lastname@example.org
SOURCE TABS Analytics
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