Video: Bionorica Launches Nationwide Natural Health Education Campaign with Online Video for Children

Thursday, November 19, 2009 General News
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SAN CLEMENTE, Calif., Nov. 18 Bionorica, an international company pioneering clinical research of natural remedies, launched a natural health education campaign for children today with the release of a video on The live action online video features well-known pediatrician Robert W. Sears, MD, best-selling author of The Healthiest Kid in the Neighborhood, part of the Sears Parenting Library.

To view the Multimedia News Release, go to:

(Photo: )

With his blue elephant sidekick, "Sinuphant," Dr. Sears provides practical, kid-friendly tips for staying healthy this winter and all year long, promoting a healthy lifestyle and a holistic approach to family wellness.

"People are understandably concerned about their children's health, especially this year. This national campaign is designed to teach kids and parents life-long natural health habits," Dr. Sears explained. "We've made a video that's fun, memorable, and easy to understand, something that kids and parents can enjoy watching together."

Mothers of young children are increasingly concerned about their child's health this coming winter, according to a recent survey commissioned by Bionorica, a company with a well-established reputation for producing clinically-proven natural remedies of the highest quality. Survey results also show that concerns about over-the-counter (OTC) medications for children are inspiring more moms to adopt preventive health measures and to turn to safe and effective natural remedies for use with their families.

Bionorica ( is the world's leader in developing safe and effective plant-based remedies that are backed by science and have no history of serious side effects. Their flagship products -- Sinupret and Sinupret® for Kids -- support healthy sinus, respiratory and immune function. Sinupret is the #1 doctor-recommended natural remedy in Germany, where it has been used for more than 30 years.

Sinupret does not contain stimulants, caffeine, ephedra, codeine, steroids, pseudoephedrine, narcotics, gluten, or artificial ingredients, and has been cited as safe and effective in peer reviewed scientific and medical journals. Leading pediatricians, pharmacists, family doctors and naturopaths in the U.S. have recommended Sinupret for Kids to hundreds of families with very successful results.

Bionorica will make a $1 charitable donation for every person who signs on to watch the online video, with proceeds going to The Fresh Air Fund in New York City. The nonprofit Fresh Air Fund sends thousands of disadvantaged inner-city children to live with volunteer host families and to summer camp each year.

"More and more people today are realizing the many benefits offered by gentle, natural remedies, especially when it comes to children," said Wolf Aulenbacher, President of Bionorica USA. "It's very gratifying for us to provide concerned parents with a proven solution that can truly enhance the quality of children's health and well being."

About Bionorica

Bionorica is one of the world's leading makers of clinically-proven health products and has the highest sales of natural remedies in Germany. Established more than 75 years ago, Bionorica developed, identifies and researches the best in nature, using the most innovative technology to create effective and safe remedies. The company recently introduced Sinupret® for Kids to the U.S., a product used in Europe for over 30 years for nasal, sinus and respiratory support. The company's other clinically-tested products available in the U.S. include Bronchipret® for lower respiratory support, Cyclopret® and Menopret® for women's health, and Flexipret® for minor joint and back pain. For more information visit

About The Fresh Air Fund

Since 1877, The Fresh Air Fund, a not-for-profit agency, has provided free summer experiences in the country to more than 1.7 million New York City children from disadvantaged communities. Each year, thousands of children visit volunteer host families in 13 states and Canada through the Friendly Town Program or attend Fresh Air Fund camps. For more information visit

SOURCE Bionorica

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