VIDEO from Medialink and P&G: Emeril Lagasse Kicks Off the Crest Whitening Expressions 'What's Your Catch Phrase?' Contest

NEW YORK, Sept. 26 To celebrate in the name of greatflavors, Crest Whitening Expressions is hosting the "What's Your CatchPhrase?" contest in search of the new catch phrase that best captures theessence of the flavor experience in Crest Whitening Expressions. Available inWintergreen Ice, Extreme Herbal Mint, Cinnamon Rush and Vanilla Mint, CrestWhitening Expressions combines great flavors with a bold blast of freshnesswhile brushing.

(See video from P&G at: http://media.medialink.com/WebNR.aspx?story=35753)

From Sept. 15, 2008 through Oct. 17, 2008, consumers 18 years of age orolder can enter the contest by posting a video of their catch phrase online atcrest.com/whatsyourcatchphrase . Submissions must be thirty seconds or lessand capture the essence of Crest Whitening Expressions in ten words or less.

On Oct. 24, 2008 up to five finalists will be chosen, and America can voteto determine the winner. The winner will be announced during the week of Nov.10, 2008 and the winning catch phrase will appear in an upcoming CrestWhitening Expressions TV commercial. In addition, the winner will be invitedfor an all-expense paid trip to New York for a behind-the-scenes visit to theproduction of the commercial and receive $5,000!

Registered journalists can access video, audio, text, graphics and photosfor free and unrestricted use at http://www.mediaseed.tv .

09NY08-0017

SOURCE Medialink and P&G

Latest Press Release on General News

World IBS Day - April 19th: Raising Awareness for Everyone with IBS

Debunking myths about Irritable Bowel Syndrome TORONTO , April 18, 2024 /PRNewswire/ -- IBS is a chronic gastrointestinal disorder with symptoms like abdominal pain, bloating,...

Important step taken on the Canada Disability Benefit in Budget 2024, but funding falls short

More work must be done to lift Canadians with disabilities out of poverty TORONTO , April 17, 2024 /CNW/ - The federal government has taken an important step on the Canada Di...

Hydrinity Accelerated Skin Science Introduces MicroFusion Technology and Expands Facial Skincare Line with PRELUDE Facial Treatment Cleanser and HYDRI-C Vitamin C Moisturizer

The Next Generation Technology with the Power to Transform Skin MONROE, La. , April 15, 2024 /PRNewswire/ -- Hydrinity Accelerated Skin Science announced today the launch of t...

A 2017 Hyundai Elantra and 760,000 kilometres of life-saving blood donation deliveries

Mr. Tim German's 2017 Hyundai Elantra a.k.a. "Dark Angel," was bought new from Steele Hyundai Halifax and now has more than 760,000 kilometres on the odometer. With his Elantra, Mr....

Philips Respironics Reaches Agreement with US Government on a Consent Decree Creating a Clear Path Forward

April 10, 2024 Philips confirms that further to communicating the main terms of the Philips Respironics consent decree on January 29, 2024, Philips’ subsidiaries Philips Holding USA ...