University of Michigan's Zell Lurie Institute Welcomes Erik Gordon as Associate Director

Tuesday, January 27, 2009 General News
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ANN ARBOR, Mich., Jan. 26 The Samuel Zell & Robert H.Lurie Institute for Entrepreneurial Studies / Center for Venture Capital &Private Equity Finance, today announced the appointment of Erik Gordon asAssociate Director of the Institute. In this new role, Gordon will workdirectly with students in the classroom to hone their entrepreneurialknowledge and instincts, and prepare them to work "in the trenches" withcompanies, at which they will play key roles in functional areas such assales, marketing and business development. Gordon also plans to focus hisefforts on further developing the Institute's reputation as a pioneer inentrepreneurial education.

Beginning this semester, Gordon joins the Ross School of Business facultyto teach two courses. New Venture Creation is a foundation course in whichGordon will teach students how to prepare business plans for new ventures inlife sciences, biotechnology and other industries. The course is centered onrigorous, in-depth research, the crystallizing of business ideas, and thedelivery of a complete, actionable business plan. Gordon will also teachEntrepreneurial Marketing, for which he will draw on his broad experiences inmarketing and business development to teach students how to effectively marketstart-up businesses to potential funders, customers and other key influencers.

A recognized leader in research, technology, marketing & business

Gordon brings years of experience in research to the Institute and willuse this opportunity to further develop and share the ideas he is passionateabout including entrepreneurship and technology commercialization. Arecognized expert on the biomedical and pharmaceutical industry, Gordon hasbeen quoted in such high-profile publications as The New York Times discussinghow companies can best commercialize their research and development efforts.

Gordon was the first holder of the Shulman Family Chair in Technology andBusiness Innovation, has served on the faculty as director of the GraduateDivision of Business & Management at Johns Hopkins University's Carey BusinessSchool and joins the Institute from Stevens Institute of Technology, where heserved as an associate dean. Gordon holds degrees in economics and law and isa member of the American Marketing Association and American FinanceAssociation.

Strengthening relationships between student groups, established companies

As part of the core curriculum at the Institute, first year students areencouraged to participate in the Multidisciplinary Action Project (MAP)program, which offers MBAs the opportunity to execute high level managementassignments at start-up companies. Gordon will serve as a liaison betweenstudent teams and the various international incubators and domestic companieswith whom they will work to solve challenging business problems. Companiesparticipating in this year's MAP program include, where studentswill research and analyze media industry trends, and Lion Cells, Inc, wherestudents will conduct market assessment for electric displacement of small gasengines for the U.S., Europe and Asia regions.

"The Zell Lurie Institute is happy to welcome Erik Gordon to our team ofrespected faculty," said Tom Kinnear, executive director of the Samuel Zell &Robert H. Lurie Institute for Entrepreneurial Studies. "His deep breadth ofknowledge and experience, passion for research, and expertise in technologyand entrepreneurship will make him a valuable asset to our students and hiscolleagues alike. We look forward to having him join us in our efforts togrow, develop and advance tomorrow's business leaders."

About the Samuel Zell & Robert H. Lurie Institute for EntrepreneurialStudies / Center for Venture Capital & Private Equity Finance

The Institute and its Center for Venture Capital and Private EquityFinance bring together a potent mix of knowledge, experience and opportunitiesfrom the front lines of entrepreneurship and alternative investments. Thestudent learning experience is further enhanced through internships,entrepreneurial clubs and organization and events that serve to provide viablenetworks and engage the business community. The School's two student-ledinvestment funds, with over $3M in management, immerse students in thebusiness assessment and investment process. Members of the Advisory Boardinclude Samuel Zell, Chairman of Equity Group Investments; Michael Hallman,former COO of Microsoft Corporation; and Eugene Applebaum, Founder of ArborDrugs, Inc. For more information, visit the Institute at .

SOURCE Zell Lurie Institute

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