ENGLEWOOD CLIFFS, N.J., July 28 Unilever, one of the world's largest consumer products companies and a Proud Partner of America's National Parks, in partnership with the National Park Foundation (NPF), the official national charitable partner of the National Park Service, today announced a program to encourage consumers to visit national parks this summer and to raise $100,000 for the National Park Foundation through matching consumer contributions. For each consumer contribution over $15, Unilever will send the donor an eco-friendly tote bag* and up to $20 in Unilever coupon savings in appreciation of their gift.
Unilever is the longest standing partner of the National Park Foundation. Unilever's commitment to environmental sustainability is central to its support of America's National Parks. As part of its commitment to the parks, Unilever supports sustainable solutions to infrastructure needs, education for youth on environmental sustainability, and volunteer activities to protect the parks for future generations.
"As the national charitable partner for our parks, the National Park Foundation believes that it is essential to continue the rich tradition in which the parks were founded and have been sustained -- public and private interests working in tandem," said Vin Cipolla, president and CEO, National Park Foundation. "We are privileged to stand together with charitable partners like Unilever to support projects that help ensure America's 391 national parks remain vital and relevant for the next century."
To learn more about the program and to make a contribution, consumers can visit www.makinglifebetter.com/parks, a Unilever website. This interactive website contains information on various parks, tips on going green and offers consumers the opportunity to send an e-card to friends to let them know about the program. In addition, the site provides a host of recipes, articles, tips and tools to help people feel good, look good, and get more out of life.
Unilever's consumer promotion runs through August 16, 2008.
Unilever's mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.
In the United States, the portfolio includes major brand icons such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 14,000 people in both the United States and Puerto Rico -- generating nearly $11 billion in sales in 2007. For more information, visit www.unileverusa.com.
About the National Park Foundation
The National Park Foundation (www.nationalparks.org) is a 501(C)(3) organization chartered by Congress in 1967 to continue a century-long tradition of private philanthropy ensuring funding to preserve and enhance the legacy of our national parks. As the official non-profit partner of America's National Parks, the National Park Foundation does not receive federal appropriations for their support. The National Park Foundation serves to strengthen the connection between the American people and their national parks by raising private funds, making strategic grants, creating innovative partnerships and increasing public awareness. Support of the National Park Foundation ensures that the evolving history and rich heritage of our nation remains vital and relevan