UCAN Fish! U.S. Tennis Pro Mardy Fish Enjoys Career Surge with Generation UCANŽ

Tuesday, August 31, 2010 General News
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WOODBRIDGE, Conn., Aug. 30 When it comes to professional tennis, nobody can say Mardy Fish is not enjoying a career resurgence. Next month marks a year since the 28 year-old underwent knee surgery and changed his diet. Since then, Fish has returned to professional tennis 30 pounds lighter and faster on his feet. He is proving to be not only a strong contender for this year's U.S. Open, but a major threat to the world's top-ranked champions. His physiotherapist, Christian LoCascio, credits Generation UCAN - a sports energy drink mix that utilizes a unique carbohydrate called "SuperStarch" - for Fish's increased stamina displayed during this summer's tournaments.

"Essentially, I needed Mardy to take as much weight off that knee as possible," says LoCascio. "But, as I drastically changed his diet, he started to lose steam in practice. So I introduced him to Generation UCAN and what we saw, and continue to see, are sustained energy levels and a kind of fat burn that no other energy drink has been able to provide. We were looking for a healthy drink with no sugars that could maintain Mardy's peak performance. What we found was this and so much more."

"Generation UCAN is one of the main reasons I'm playing so well," claims Fish. "I use it pre- and post-workout for sustained energy and as a way to recover after hard training sessions. I get stronger as the game progresses. Overall, it's keeping me vitalized on the court in a way that just feels healthy. There's really no other product like it."

This is not the first time The UCAN Company has received such a noteworthy recommendation. In fact, the Connecticut-based brand has been winning the hearts of many of today's most influential sports nutritionists and their high-profile athletes since its first independent tests were conducted in 2008. Now, just a few months after its launch at this year's Boston Marathon, the brand is revolutionizing the face of sports nutrition and investors are lining up.

Generation UCAN owes its success to its unique carbohydrate, deemed "SuperStarch" by its founders. This "SuperStarch" ingredient was originally designed to treat a child, Jonah Feldman, who suffers from a rare liver disease that prohibits the body from producing its own blood sugar, resulting in frequent episodes of hypoglycemia. As its founders ran further tests, they realized this one-of-a-kind, all-natural energy source yielded significant benefits for athletes who also have to manage their glucose levels. From there, Generation UCAN was formed. What makes this sports energy drink so revolutionary is its unique benefits that are helping athletes like Fish to finish as strong as they start, including:

Independent lab tests, recent clinical and field trials all support The UCAN Company's claims that their "SuperStarch" ingredient provides optimal glucose levels during and after activity, while altering the body's metabolism to become more efficient by burning fat stores, thereby putting the athlete in the ideal performance state.

"Time and again, we're hearing how Generation UCAN is helping individual athletes of all levels to reach their true potential," says Shoba Murali, CEO of The UCAN Company. "In just a short period of time we have been able to go from just using raw data to partnering with elite athletes like Mardy Fish who embrace our products because it gives them an edge. We've come a long way but there is still so much we can do. With our Generation UCAN brand, we inspire athletes and others to go beyond."

Generation UCAN is currently available in single-serve powdered packets that are mixed with up to 16.9 oz of cold water and consumed before activity for sustained energy, or after to assist with recovery. Flavors include Pomegranate-Blueberry, Vanilla (with protein), Chocolate (with protein), Lemonade and Plain. Collegiate and pro teams may place orders by calling the company directly. The product is also for sale online, and in select running, cycling and triathlete stores. It will soon be available in other specialty retail stores around the country.

To learn more about the products, the science and all the amazing benefits, visit www.generationUCAN.com or email info@ucanco.com or call 203-397-UCAN (8226).

Generation UCAN is owned, manufactured and trademarked by The UCAN Company of Woodbridge, CT. The UCAN Company is built on passion, with a board of advisors that consists of today's leading sports nutritionists and scientists - experts who are all driven to make a difference. Generation UCAN is about accomplishing your goals, because UCAN. It embodies the spirit of the company and the people who have joined this new revolutionary generation. Š 2009 The UCAN Company.

-- No spike and crash -- A unique dual-fuel energy profile that causes the body to burn more fat and need less carbohydrate -- Healthy, steady, on-going energy without sugars or caffeine -- No gastrointestinal (GI) distress - it is gentle on the stomach


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