WATERTOWN, Mass., May 26, 2011 Tufts Health Plan was recently honored for excellence in advertising in two national competitions, winning a total of three awards.
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Last fall, Tufts Health Plan launched a new advertising campaign featuring common health and wellness experiences focused on common and relatable experiences. The four spots contained messaging about exercise, healthy eating, sunscreen application and proper disposal of prescription medication. The ads position Tufts Health Plan as a health partner, as well as a health plan.
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The No Excuses commercial that centers on the everyday challenge of going to the gym won Gold recognition from the Aster Awards, one of the largest and most elite national programs. The ad also received Merit recognition from Healthcare Advertising Awards, the oldest, largest and most prestigious advertising award competition. The entire ad series gained Silver recognition from Healthcare Advertising Awards.
"We are committed to helping our members live healthier lives. We are honored that our efforts have been recognized," said Rebecca Levanduski, director of marketing.
The 2011 Aster Awards received approximately 3,000 entries from across the United States as well as Canada and South America. Participants' entries competed against similar-sized organizations in their category. Entries must score at least in the top 16 percent to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
This year's Healthcare Advertising Awards received more than 4,000 entries from around the country, making it the largest healthcare advertising awards competition.
To view the winning ads go to http://www.youtube.com/keepingyouhealthy#p/f/0/Z2JSWgkwRL4
About Tufts Health Plan
Tufts Health Plan is a nonprofit health plan available in Massachusetts and Rhode Island. The Plan is recognized nationwide for its commitment to providing innovative, high-quality health care coverage. More information about the organization is available on its Web site www.tuftshealthplan.com.
SOURCE Tufts Health Plan
