Trimble and AT&T Make It Easier to Stay Fit and Healthy With New Application for AT&T GPS-Enabled Mobile Phones

Thursday, November 6, 2008 General News
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DALLAS and SUNNYVALE, Calif., Nov. 5 In time towork off the stress and creeping pounds that often come with the holidays,Trimble (Nasdaq: TRMB) and AT&T Inc. (NYSE: T) today announced theavailability of the AllSport GPS(TM) application that lets users track theirexercise activity on select GPS-enabled AT&T wireless phones.

From the handset, the application monitors time, speed, calories burnedand distance traveled during outdoor workouts such as running, walking, bikingand snowboarding. Users can store workouts to monitor progress, view weeklyactivity logs, map their favorite routes and share activities with friends.

Through the Trimble Outdoors Web site (,subscribers can also:

"This is a terrific example of how third-party applications are helpingour customers get the most from their mobile phones," said Mark Collins, vicepresident of Consumer Voice and Data Services, AT&T Mobility & ConsumerMarkets. "AllSport GPS is an application that is ideal for customers whoembrace fitness and want easy-to-use, close-at-hand tools for tracking theirgoals."

Rich Rudow, managing director, Trimble Outdoors, said: "Now that GPS isbecoming a hot feature in cell phones, users are looking for a variety of waysto take advantage of the technology, including using them for fitness andrecreation. With AllSport GPS, AT&T customers now have access to afull-featured fitness training application for their GPS cell phones. Incombination with the Trimble Outdoors Web site, users can now manage all theircontent with a simple trip editor or download and experience thousands ofprofessionally created trips. AllSport GPS provides an incredible opportunityfor users to plan workouts and monitor their training progress using the cellphone they carry every day."


AllSport GPS is available on select GPS-enabled AT&T mobile phones for a$5.99 monthly subscription. It can be purchased from the AT&T MEdia Mall,which is accessible from AT&T handsets and online at New subscribers can sign up for a free seven-daytrial.

For a full list of supported phones, visit Standard data usage charges apply. Anunlimited data plan is strongly recommended with this application. Details onAT&T data plans can be found at

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Itssubsidiaries and affiliates, AT&T operating companies, are the providers ofAT&T services in the United States and around the world. Among their offeringsare the world's most advanced IP-based business communications services andthe nation's leading wireless, high speed Internet access and voice services.In domestic markets, AT&T is known for the directory publishing andadvertising sales leadership of its Yellow Pages and YELLOWPAGES.COMorganizations, and the AT&T brand is licensed to innovators in such fields ascommunications equipment. As part of its three-screen integration strategy,AT&T is expanding its TV entertainment offerings. In 2008, AT&T again rankedNo. 1 on Fortune magazine's World's Most Admired Telecommunications Companylist and No. 1 on America's Most Admired Telecommunications Company list.Additional information about AT&T Inc. and the products and services providedby AT&T subsidiaries and affiliates is available at

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&Tlogo and all other marks contained herein are trademarks of AT&T IntellectualProperty and/or AT&T affiliated companies. All other marks contained hereinare the property of their respective owners.

Note: This AT&T news release and other announcements are available as partof an RSS feed at For more information and detaileddisclaimer information, please review this announcement in the AT&T newsroomat

About Trimble Outdoors

Trimble Outdoors is a family of GPS-on-cellular applications forconsumers.

With Trimble Outdoors, consumers can use their GPS-enabled cell phones tonavigate trails and highways, track workout performance, geocache, and create,manage and share those experiences with others.

By leveraging Trimble's 30 years of commercial expertise in GPS, software,and communications, Trimble Outdoors delivers cost-effective and convenientposition-based services that promote consumers' well-being, security andactive lifestyle.

For more information about Trimble Outdoors, visit

About Trimble

Trimble applies technology to make field and mobile workers in businessesand government significantly more productive. Solutions are focused onapplications requiring position or location -- including surveying,construction, agriculture, fleet and asset management, public safety andmapping. In addition to utilizing positioning technologies, such as GPS,lasers and optics, Trimble solutions may include software content specific tothe needs of the user. Wireless technologies are utilized to deliver thesolution to the user and to ensure a tight coupling of the field and the backoffice. Founded in 1978 and headquartered in Sunnyvale, Calif., Trimble has aworldwide presence with more than 3,800 employees in over 18 countries.

For more information, visit:

GTRMB-- Browse an online library of professional and user-generated trips. -- Upload and recommend routes and customize trips taken by others. -- Download maps in topographic, street and aerial views to their wireless phone. -- Send guided workouts to their phones and "race" against the person who originally uploaded the workout.


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