Time to Shyn: New Customized Subscription Service Delivers Affordable Oral Care Products, Including Sonic Toothbrush and Teeth Whitening Solutions

Tuesday, April 2, 2019 Dental News
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Offering high-end oral care products and Dr. Joe Willardsen, featured dental expert on TV's The Doctors, joins Shyn as Dental Advisory Board member

SANTA MONICA, Calif., April 2, 2019 /PRNewswire-PRWeb/ -- Today, Shyn announced the consumer launch and immediate availability

of its new suite of well-designed and effective oral care products. Available at http://www.Shyn.com, every Shyn subscription starts with an advanced pressure sensing electric toothbrush, plus a choice of brush head for a customized clean. To ensure Shyn products meet the best standard for oral care, Shyn has appointed celebrity dentist and oral health expert Dr. Joe Willardsen, the Founder of True Dentistry in Las Vegas, as its Dental Advisory Board Member.

"Every Shyn product was designed to be highly effective at keeping your mouth at its healthiest, so you feel your best," said Bob Holden, CEO of Shyn. "Before creating our products, we talked to dental experts and interviewed people to understand how we can help our customers achieve their best oral health routines. What we learned was that a one size fits all subscription is not what our customers wanted. The key to elevating their oral care routine is to develop a service that delivers a tailored product offering for each mouth."

It's Time to Shyn Using insights learned from dental experts and consumers, Shyn partnered with top manufacturers to create the Shyn Daily Sonic Toothbrush, which features multiple customized settings. Shyn also offers customers other ways to customize their subscription experience, from choosing the type of brush heads to how often they would like to receive their replenishment shipments.

Shyn's products are effective and affordable. Through its collaboration with top dental manufacturers and because the products are delivered directly to consumers, Shyn is able to offer oral care products for much less than brands sold at retail stores and online.

Every Shyn subscription starts with an advanced pressure sensing electric toothbrush, plus a choice of brush head for a customized clean. Depending on the Shyn collection selected, customers can also receive a set of complete oral care products, such as floss picks, toothpaste and teeth whitening solutions. Each collection is designed for specific oral health needs and can be customized further by subscribing to receive refills every 2- or 3- month and also add extra dental essentials to any shipment.

Introducing Shyn Dental Advisory Board Member Dr. Joe Willardsen To ensure Shyn continues to develop products that rigorously maintain the highest standards in oral care, Dr. Joseph G. Willardsen, a nationally recognized dentist with over two decades of experience, has joined Shyn's Dental Advisory Board.

"Great oral health care leads to overall wellness. I truly believe that, and I've seen the dramatic impact a healthy smile has made on my patients' lives," Dr. Willardsen stated. "Shyn is the perfect partner because they share my vision of enhancing oral health and making highly effective oral care products easily accessible at a great price."

Dr. Willardsen has been educated at some of the most respected dental institutions in the world and is highly sought after by professionals in the entertainment industry for his advanced techniques and proven record of success. He may be best known for his appearances as the go-to dental expert on the Daytime Emmy winning talk show "The Doctors" as well as shows on ABC, CBS and FOX, VH1, and the Hallmark Channel.

The Shyn Difference Shyn is now available in a variety of subscription options at http://www.Shyn.com. Customers visiting Shyn's site will be introduced to the Shyn Daily Sonic Toothbrush, which is UL Certified and delivers more than 31,000 brush strokes per minute for a cleaner daily oral routine. It is effectively engineered with the following unique features:

  • Pressure Sensor Technology: Users can take the pressure off their gums and prevent gum recession with a sensor system that alerts them when they are brushing too hard.
  • Built-in 4 Quadrant Timer: Relax during the brushing routine. After 30 seconds, the Shyn toothbrushes will let users know when to move on to the next part of their mouth.
  • 4 Modes and 3+ Intensity Levels: Select from Clean, Whitening, Sensitive, or Massage modes, each with 3-5 intensity levels to help achieve the perfect clean.
  • Energy Efficient Charging Station: Plugs into any standard AC outlet to keep the brush powered for up to 1 week on a single charge.

Every Shyn Collection includes a choice of one of three premium toothbrush heads, allowing customization of anyone's daily oral care routine based on their dental needs.

  • Shyn Daily Whitening Brush Head: Highly effective diamond-shaped bristles whiten teeth in just 1 week for up to 100% more stain removal in 7 days vs a manual toothbrush.
  • Shyn Daily Anti-Plaque Brush Head: Featuring a high-density bristle design and an advanced clean tip, this brush head removes up to 7x more plaque than a manual toothbrush.
  • Shyn Daily Gum Care Brush Head: With extra-soft bristles and a gentle clean tip, this brush head is designed to go easy on gums, cleaning effectively along the gum line to improve overall gum health.

Shyn's service at launch includes three collections available for subscription, and all products are also offered as one-time purchases. Subscription collections include:

  • Shyn Daily Collection (Initial purchase of $59.99 and subscription refill of $4.99): The Daily Collection comes with a Shyn Daily Sonic Toothbrush, Energy Efficient Charging Station, a Brush Head For Every Smile, and a Shyn Freely travel case.
  • Shyn Care Collection (Initial purchase of $64.99 and subscription refill of $14.99): The Care Collection builds on Shyn Daily, adding a supply of Shyn Confidently Minty Floss Picks (90 count), and Rembrandt Deeply White + Peroxide Toothpaste (3.5 oz.).
  • Shyn Bright Collection (Initial purchase of $79.99 and subscription refill of $29.99): Includes everything from the Daily and Care Collections, as well as a Rembrandt 1 Week Whitening Kit with 14 treatments.

About Shyn Shyn was created around the belief that when your mouth is healthier, you feel better. It's a simple idea that led the company on an important mission: to create the most effective oral care products. Shyn is a customized subscription service for oral care — its products are shipped directly to consumers, priced affordably, and delivered regularly to make caring for your smile simple and convenient.



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