Threshold Enterprises Hires Tom Grillea as COO

Wednesday, May 3, 2017 General News
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Natural Products Industry Change-Maker Grillea brings 30-year record of success driving growth and innovation to premier nutritional supplement distributor and manufacturer

SCOTTS VALLEY, Calif., May 3, 2017 /PRNewswire/ -- Threshold Enterprises, Ltd., a premier distributor of nutritional

supplements and the manufacturer of the brands Source Naturals® and Planetary® Herbals today announced the hiring of Tom Grillea to the position of Chief Operating Officer.

Prior to joining Threshold Enterprises, Mr. Grillea served as a C-Level Officer and Divisional President for United Natural Foods Inc., overseeing multiple areas of the company including Select Nutrition, a distributor of nutritional supplements, whose sales grew dramatically during his 9 year tenure. While at UNFI, Mr. Grillea was also responsible for the following divisions: Blue Marble Brands, Earth Origins Market, Woodstock Farm Manufacturing and Honest Green ecommerce. Prior to his tenure at UNFI, he held positions with Whole Foods Market's Northeast and North Atlantic regions in the capacity of Director of Whole Body where he oversaw huge sales growth. Mr. Grillea also previously served in senior management for the Vitamin Shoppe where he was responsible for the retail division and oversaw its growth from its New York metro roots to a nationwide retail chain.

"Tom is a proven leader known for building cohesive high performing teams for transformational growth," said Ira Goldberg, President and CEO of Threshold Enterprises. "His focus on partnerships, customer service and mentorship has led to lasting relationships within our vendor, broker and retail communities. We have high expectations for the value he will bring to our company culture, our product offerings and our retail partnerships, so it's with great pleasure that I welcome Tom to the Threshold family."

"Threshold has always been one of the natural channel's most consistent innovators with an earnest dedication to help people take charge of their own health," said Mr. Grillea, newly hired COO for Threshold Enterprises. "In that same spirit of innovation, I'm eager to work with the entire team to grow Threshold to even greater levels of success."

About Threshold EnterprisesFounded in 1978, Threshold Enterprises, Ltd. is a premier nutritional supplements distributor of over 450 brands and 18,000 products. The company also manufactures Source Naturals® and Planetary® Herbals brands, both known for quality and science-based innovation. Source Naturals has been recognized with numerous 1st place awards for its Wellness Formula®, Life Force® Multiple, Essential Enzymes™, Melatonin, and Skin Eternal™ products. Planetary® Herbals provides reliable, expertly crafted herbal supplements that integrate the best herbal traditions with modern clinical and pharmacological research. Source Naturals and Planetary Herbals are sold in over 6,000 natural products stores nationwide. For more information, please visit  

Media Contacts: Tracy Oliver Skycastle Media831-600-8885  



To view the original version on PR Newswire, visit:

SOURCE Threshold Enterprises, Ltd.

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