The World's First-ever Effervescent Salmon Protein Hydrolysate by Fast&Up Scores Over Conventional Protein Supplements

Monday, December 18, 2017 General News
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MUMBAI, December 18, 2017 /PRNewswire/ --

Aeronutrix Sports Products Private Limited (Aeronutrix) is a pioneer in

bringing innovative and novel products into India, within the OTC Sports and Active-Living supplements segment. One of Aeronutrix innovations, the world's first effervescent Salmon Protein Hydrolysate which uses patented
ingredient AmizateŽ, is fast gaining acceptance as the most effective protein supplement in India. 

Branded as 'Fast&Up ProTotal', Salmon Protein Hydrolysate is a daily dietary supplement that aids muscle anabolism. The key ingredient of Fast&Up ProTotal is AmizateŽ - a natural product derived from pure marine sources that is one of the world's best nutrient timing solutions with highest bioavailability, fastest absorption. Extracted from fresh Norwegian salmon, the richest marine source of protein, Fast&Up ProTotal provides health enthusiasts with all the natural amino acids in a completely accessible form. 

According to Vijayaraghavan Venugopal, CEO, Aeronutrix, "Almost 70 per cent of the population in urban India tend to be protein deficient. The most common reason behind this deficiency is that Indian diet constitutes a high proportion of cereal. While cereals are not completely devoid of proteins, they lack essential amino acids. These amino acids are the building blocks of proteins and are essential to nearly every bodily function. They make up almost 75 per cent of the human body. Many essential or indispensable amino acids cannot be produced by the human body and, therefore need to be introduced into the body through nutrition." 

Fast&Up ProTotal consists of a superior spectrum of patented amino acid complex - AmizateŽ, including 25 free amino acids and low molecular weight biologically active peptides derived using non-synthetic enzymes. The effervescent delivery of the formulation makes Fast&Up ProTotal rapidly absorbable and effective. Fast&Up ProTotal has 50 per cent faster absorption than even whey protein. While whey protein is a popular diet supplement among people of all ages, it requires digestion to break down the proteins into amino acids. The company's naturally pre-digested salmon compensates for the digestive limitations by providing all required amino acids in a free and digested form, which can be quickly absorbed in the blood stream, with the highest bioavailability and minimal use of time and energy by the body. 

Fast&Up ProTotal helps prevent muscle loss and muscle strength from declining. The maintenance of healthy muscles is crucial to avert metabolic disorders and provide energy to vital organs. Fast&Up ProTotal has further applications beyond being just a sports supplement. It helps cure heart and circulatory problems; treat chronic fatigue syndrome; as well as depression and anxiety. This formulation is also useful in building up and sustaining the body's immune system in fighting bacteria and viruses. 

"Aeronutrix is a disruptive player in the nutrition segment of preventive healthcare and brings futuristic products to address the current lifestyle gaps effectively," says Vijayaraghavan Venugopal. Elaborating on the uniqueness of the salmon protein supplement, he mentioned, "Fast&Up ProTotal helps achieve superior nutrition goals, far beyond any traditional dietary amino acid supplements, and significantly contributes in managing a healthy active lifestyle with a complete performance upgrade." He added, "We are witnessing more consumers gravitating towards quality health supplements, that are effective as well as tasteful. Manufactured using patented technology, Fast&Up ProTotal is a unique, natural and odourless marine derived formulation."

Launched in 2016 in India, the FSSAI approved Fast&Up ProTotal is available on the company's website and across other e-commerce portals, including Amazon, Flipkart and Snapdeal. Fast&Up ProTotal has also been launched in other global markets, including Sweden, Iceland, Greece and Italy. 

About Aeronutrix  

Aeronutrix Sports Products Private Limited is one of the fastest growing sport nutrition products company. Backed by innovative swiss technology and effervescent science, Aeronutrix nutrition products promote Active Living and are favoured by sportspersons, health enthusiasts and discerning individuals who have chosen a healthy and active-living lifestyle. The company's flagship OTC brand 'Fast&Up' is the nutrition product of choice for many, including national and international athletes in various sports such as Cricket, Soccer, Kabaddi, Cycling and Marathon. Aeronutrix is a subsidiary of Fullife Healthcare, a healthcare management company that makes and markets a range of effervescent products in over 22 countries across the globe. To know more about us, please visit http://www.fastandup.in .

For more information, please contact: Aeronutrix Sports Products Pvt. Ltd. Vijayaraghavan Venugopal +91-9916900081 vijay@aeronutrix.com

Dickenson Financial PR Mehul Mehta President Dickenson Financial PR +91-9820280325 mehul.mehta@dickensonir.com

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