PHOENIX, Dec. 17 -- The Make-A-Wish Foundation announced today that it will receive a $1 million
Based on the tradition of blowing on an eyelash to make a wish come true, the campaign launched earlier this year to raise awareness and support for the Make-A-Wish Foundation by leveraging the excitement around the availability of LATISSE® (bimatoprost ophthalmic solution) 0.03%, the first and only prescription treatment approved by the U.S. Food and Drug Administration for eyelash hypotrichosis (inadequate or not enough lashes) to grow lashes longer, fuller and darker.
With the $1 million contribution, the Make-A-Wish Foundation will be able to grant the wishes of more than 135 children with life-threatening medical conditions nationwide.
"The Make-A-Wish Foundation relies on contributions from programs such as the LATISSE® Wishes campaign to help us bring irreplaceable moments of joy to many deserving children," said David Williams, Make-A-Wish Foundation of America president and chief executive officer. "We strive to grant every eligible child's wish – and in fiscal year 2009, we were able to fulfill nearly 13,500 wishes, the most ever in the Foundation's history. This achievement is possible through the generosity of supporters such as Allergan and our donors, plus nearly 25,000 volunteers around the country."
The LATISSE® Wishes campaign launched with an initial donation of $500,000 from Allergan to the Make-A-Wish Foundation. To reach the $1 million goal, consumers around the country were encouraged to register by end of year on www.LATISSE.com. For every registration, Allergan pledged $5, up to an additional $500,000. Actress Brooke Shields and beauty expert to the stars Anastasia Soare, both LATISSE® users, served as ambassadors of the Make-A-Wish Foundation and LATISSE® Wishes campaign.
"Through my involvement with the Make-A-Wish Foundation and the LATISSE® Wishes campaign, I had the pleasure of meeting some amazing young people whose wishes have been granted by the Foundation," said Shields. "As a mother, it meant a lot to me to support such a meaningful organization, and I am thrilled that I could play a small role in making wishes come true for children facing life-threatening medical conditions."
"We're proud that the excitement around the launch of LATISSE® benefited such a worthy cause and grateful to the many consumers who helped increase our donation," said Robert Grant, president of Allergan Medical, a division of Allergan, Inc. "We look forward to ongoing collaboration between LATISSE® and the Make-A-Wish Foundation and strongly encourage others to consider the many different opportunities to support the Make-A-Wish Foundation in their communities."
The Make-A-Wish Foundation relies on the grassroots support of nearly 25,000 volunteers who serve its chapters in a variety of capacities, including wish granting, office administrative support, special event planning and coordinating, language translation, fundraising and much more. Through their efforts, the Make-A-Wish Foundation grants a wish every 40 minutes. For more information about the Make-A-Wish Foundation visit wish.org.
Important Information about LATISSE®
LATISSE® solution is a prescription treatment for hypotrichosis used to grow eyelashes, making them longer, thicker and darker.
Eyelash hypotrichosis is another name for having inadequate or not enough eyelashes.
Important Safety Information
If you are using prescription products for lowering eye pressure or have a history of eye pressure problems, only use LATISSE® under close doctor supervision.
May cause eyelid skin darkening which may be reversible, and there is a potential for increased brown iris pigmentation which is likely to be permanent.
There is a potential for hair growth to occur in areas where LATISSE® solution comes in repeated contact with skin surfaces.
If you develop or experience any eye problems or have eye surgery, consult your doctor immediately about continued use of LATISSE®.
The most common side effects after using LATISSE® (bimatoprost ophthalmic solution) 0.03% are an itching sensation in the eyes and/or eye redness.
Full prescribing information is available at www.latisse.com and www.allergan.com.
About the Make-A-Wish Foundation
The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is now the largest wish-granting charity in the world, with 65 chapters in the United States and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 185,000 wishes in the United States since its inception. For more information about the Make-A-Wish Foundation, visit wish.org and discover how you can share the power of a wish®.
About Allergan, Inc.
Founded in 1950, Allergan, Inc., with headquarters in Irvine, California, is a multi-specialty health care company that discovers, develops and commercializes innovative pharmaceuticals, biologics and medical devices that enable people to live life to its greatest potential - to see more clearly, move more freely, express themselves more fully. The Company employs more than 8,500 people worldwide and operates state-of-the-art R&D facilities and world-class manufacturing plants. In addition to its discovery-to-development research organization, Allergan has global marketing and sales capabilities with a presence in more than 100 countries.
Make-A-Wish Foundation, Make-A-Wish and share the power of a wish are the marks of the Make-A-Wish Foundation of America.
© 2009 Allergan, Inc. Irvine, CA 92612. ® marks owned by Allergan, Inc.
SOURCE Make-A-Wish Foundation
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