Tempur-Pedic Introduces Two New Beds to Line of Luxury Sleep Systems

Tuesday, July 29, 2008 General News
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LEXINGTON, Ky., July 28 Tempur-PedicInternational Inc. (NYSE: TPX), the leading manufacturer, marketer anddistributor of premium mattresses and pillows worldwide, today announced theaddition of two new beds to its current collection of luxury sleep systems:The BellaFina Bed by Tempur-Pedic(TM) and The AdvantageBed byTempur-Pedic(TM). Improvements to the popular The DeluxeBed byTempur-Pedic(TM) were also announced.

"The health benefits provided by a quality night's sleep are invaluable,"said Rick Anderson, president, Tempur-Pedic North America. "Through ourcontinuing product innovation, like that available in The BellaFina Bed byTempur-Pedic(TM) and The AdvantageBed by Tempur-Pedic(TM), you can sleepbetter and, as a result, experience enhancements to your overall health andwell-being."

The BellaFina Bed by Tempur-Pedic(TM) combines our proprietary TEMPUR(R)material with our innovative TEMPUR-Flex(TM) Dynamic Support Technology. TheBellaFina's two top layers of authentic TEMPUR(R) material gently conform tothe body, relieving pressure and providing comfort, while the newTEMPUR-Flex(TM) Dynamic Support Layer interacts with the TEMPUR(R) material toprovide a unique and buoyant sleep experience. The BellaFina's stylish coveris a super-stretchable textile trimmed with MicroSuede sides and is removable,washable, anti-microbial and hypo-allergenic. The BellaFina Bed, which retailsfor $2,799 (Queen Flat Set), will be available in October 2008.

The AdvantageBed by Tempur-Pedic(TM) continues the Tempur-Pedic traditionof providing pressure-relieving comfort and therapeutic support as thesuperior alternative to old-fashioned innerspring mattresses. The 8-inchprofile bed features a soft TEMPUR(R) material comfort layer on top of afirmer TEMPUR Support Layer and Standard Air flow System that improves aircirculation. The bed's soft velour cover is removable, washable and allergenresistant. The AdvantageBed, which retails for $1,599 (Queen Flat Set), willbe available in September 2008.

The DeluxeBed by Tempur-Pedic(TM) has long been one of Tempur-Pedic's mostpopular models. Beginning in fall 2008 it will be enhanced with a new stylish,advanced cover made from our exclusive TEMPUR-Tex(R) textile which features aunique three-layer-weave design to keep consumers cool, dry and comfortable.The cover is also removable, washable and allergen resistant. The enhancedDeluxeBed will maintain its current pricing ($2,599 Queen Flat Set) and beavailable in September 2008.

"We draw upon insights from our extensive Consumer Research, and otherresources, to create the highest quality product for our retailers," addedAnderson. "We are pleased to offer products that will increase transactionsize while producing extremely high levels of owner satisfaction."

The BellaFina Bed, The AdvantageBed and The DeluxeBed are all compatiblewith Tempur-Pedic's low- or high-profile platform foundation and the TEMPURAdvanced Ergo System(TM), and all three come with a 20-year limited warranty.

The new beds will debut at the 2008 Las Vegas Market on July 28 inTempur-Pedic's new showroom, located at Suite C-1512 in Building C in TheWorld Market Center.


Tempur-Pedic International Inc. (NYSE: TPX) manufactures and distributesmattresses and pillows made from its proprietary TEMPUR(R) pressure-relievingmaterial. It is the worldwide leader in premium sleep, the fastest growingsegment of the estimated $13 billion global mattress market. The company isfocused on developing, manufacturing and marketing advanced sleep surfacesthat help improve the quality of life for people around the world. Thecompany's products are currently sold in over 70 countries under the TEMPURand Tempur-Pedic(R) brand names. World headquarters for Tempur-PedicInternational is in Lexington, KY. For more information, visit tempurpedic.comor call 1-800-886-6466.

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