Target Archer Farms Food Brand Eliminates Added Trans Fats

Monday, January 14, 2008 General News
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MINNEAPOLIS, Jan. 14 Target(R) announced todaythat every product in its premium owned food brand, Archer Farms, containszero grams of added trans fat. Available exclusively at Target andSuperTarget(R) stores across the country, Archer Farms is the first nationalproprietary food brand to eliminate added trans fats from its entire productportfolio, based on the Food and Drug Administration's (FDA) definition ofzero grams added trans fat. The Archer Farms collection features more than2,000 products made from the finest ingredients, which have all beenformulated without adding unhealthy trans fats.

In an ongoing effort to empower its guests to make smart, nutritious fooddecisions, Target has dedicated the past several months to reformulatingselected products so the entire Archer Farms collection meets the FDA standardfor labeling items as zero grams of added trans fat. For example, whilebakery treats typically contain trans fats, guests will find Archer Farmsproducts such as triple berry pies, lemon cookies, blueberry muffins andtiramisu desserts with zero grams of added trans fats. This initiativeexpands upon a concerted effort from Target to offer its guests the tools theyneed to live healthier lives and raise healthy families.

In 2006, Target expanded its Archer Farms brand to include affordableorganic food products. The same year, all SuperTarget produce departmentsbecame certified organic by the U.S. Department of Agriculture's (USDA)National Organic Program-the strictest, third-party certification available.

"Removing added trans fat has quickly become a priority among the healthcommunity and for good reason. Regardless of age or gender, consuming foodproducts with added trans fats presents a host of long-term health concerns,"says Dr. Susan Mitchell, Target health and nutrition expert. "The ArcherFarms line offers premium, affordable snacking and meal options made from thefinest ingredients for those looking to steer clear of added trans fat."

Created with the finest ingredients, the Archer Farms food collectionprovides guests with everything from elegant hors d'oeurves and gourmetspreads, to European-style baked goods and meals on-the-go. Delivering on its"Everyday Incredible" promise, Archer Farms combines the highest quality foodswith affordable prices.

"Target is committed to offering our guests the best food products atgreat prices," says Greg Duppler, senior vice president, merchandising,Target. "Reformulating the Archer Farms collection to remove added trans fatsprovides our guests with easy options for more nutritious eating withoutsacrificing quality, taste and affordability."

Trans fat (also known as trans fatty acids) is a specific type of fatformed when liquid oils are made into solid fats like shortening and hardmargarine. Trans fat can be found in common food products like French fries,crackers, cookies and snack foods. Trans fat is also inherent in some foods,such as meat and dairy. Unlike other dietary fats, trans fats are neitherrequired nor beneficial for health. The presence of trans fats in foods mayraise the levels of LDL or "bad" cholesterol, potentially putting individualsat an increased risk for coronary heart disease. According to the FDA, anitem can be labeled as featuring zero grams of trans fat if the total fat in afood is less than 0.5 gram (or 1/2 gram) per serving.

About Target

Minneapolis-based Target serves guests at 1,591 stores in 47 statesnationwide by delivering today's best retail trends at affordable prices.Target is committed to providing guests with great design through innovativeproducts, in-store experiences and community partnerships. Whether visiting aTarget store or shopping online at, guests enjoy a fun andconvenient shopping experience with access to thousands of unique and highlydifferentiated items. Target (NYSE: TGT) gives m

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