Taking The PulseŽ Asia Explores the Professional Resource Mix and Digital Behaviors and Attitudes of Physicians in Japan, China, South Korea, Taiwan, and India

Wednesday, July 28, 2010 Corporate News
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NEW YORK, July 27 Pharmaceutical and healthcare market research company Manhattan Research releases the second iteration of Taking the PulseŽ Asia, its study that explores the professional resource mix and digital behaviors and attitudes of physicians in Japan, China, South Korea, Taiwan, and India. The research also looks at physician media and device preferences, as well as at how the Internet has affected physician relationships with pharmaceutical companies. Taking the PulseŽ Asia is based on in-depth interviews with over 1,100 physicians across Asia.

Key topics covered in the research include:

Online and Offline Professional Information Sources: Online and offline information sources used, including textbooks, journals, conferences, CME, reps, and search engines

Mobile Technology Adoption: Handheld device adoption and attitudes; professional activities conducted on the smartphone

Online User-generated Content: Use of physician-only communities, message boards, and blogs

General Access and Technology Profile: Practice technology profile; frequency of Internet use; frequency of professional activities conducted online and offline; email use and opportunity

Patient Interaction and Education: Patients bringing information into the doctor's office; websites recommended to patients; types of patient education sources of interest

Digital Interaction with Pharma and Healthcare Companies: Top pharma properties; website features of interest; HCP service portals; electronic detailing; electronic sampling

"Our goal in this study is to round out the global picture of physician technology adoption for our biopharma clients by expanding the Taking the PulseŽ study beyond the U.S. and Europe," said Meredith Ressi, VP of Research for Manhattan Research. "For pharma, biotech and device companies targeting physicians in the U.S., Europe and Asia, it is clear that brands have the opportunity to leverage digital channels in promotional efforts. Physicians around the globe are using the Internet to aid product and treatment decisions throughout the day."

About Taking the PulseŽ Asia

Taking the PulseŽ Asia was conducted in 2010 among 1,111 practicing physicians in Japan, China, South Korea, Taiwan, and India.

Healthcare and pharmaceutical marketers and other industry stakeholders use Taking the PulseŽ Asia to examine technology, media, channel, and promotional mix strategies as well as to benchmark their performance against industry competitors. Clients also have access to Manhattan Research's global healthcare analyst team for specific questions and custom segmentations.

For additional product and subscription information, please visit http://www.manhattanresearch.com/asia, contact sales@manhattanresearch.com, or call 1.888.680.0800, ext. 2.

About Manhattan Research

Manhattan Research, a Decision Resources, Inc. company, is a global pharmaceutical and healthcare market research and strategic advisory firm and conducts annual research studies covering eHealth trends among physicians and consumers, including Taking the PulseŽ U.S., Taking the PulseŽ Nurses, Taking the PulseŽ Europe, Taking the PulseŽ Asia, Cybercitizen HealthŽ U.S., Cybercitizen HealthŽ Europe, ePharma ConsumerŽ, and ePharma PhysicianŽ. Broad consumer and physician research is complemented by targeted analysis for over 100 consumer therapeutic segments and physician specialist segments. For more information, please contact sales@manhattanresearch.com or visit http://www.manhattanresearch.com.

About Decision Resources, Inc.

Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at http://www.decisionresourcesinc.com.

All company, brand, or product names contained in this document may be trademarks or registered trademarks of their respective holders.

For more information, contact: Manhattan Research Stephanie Cooper 212-255-1368 scooper@manhattanresearch.com

SOURCE Manhattan Research

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