Take Two Placebos and Call Me in the Morning

Tuesday, November 18, 2008 General News
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Portland doctors release new natural healing product

PORTLAND, Ore., Nov. 17 /PRNewswire/ -- Physicians in Portland, Oregon have released a new healing product, based on the time-honored placebo concept, which they believe can offer relief for a wide variety of medical conditions.

The word "placebo," literally translated, means "I wish to please." In modern medical practice, a placebo is an inert "dummy pill," tested against an active substance, used in clinical trials of new medications. In such trials, the placebo effect is well-recognized, where patients report beneficial results from a pill containing no active ingredient.

Placebos seem to work when patients believe they receive something of therapeutic value, convincing themselves to stimulate their own healing and restorative powers. The New York Times recently described a survey of more than 600 internists nationwide, showing that at least half regularly recommended placebos, usually vitamin pills. Similar results were reported among doctors in Great Britain, Denmark, New Zealand, Sweden and Israel. However, only 5 percent described this to patients as "a placebo."

Portland medical specialists, Mark Kallgren, M.D., director of a large pain clinic and Derek Lipman, M.D., an ear, nose and throat specialist, have used placebos for their patients, often with satisfactory results, when conventional treatments have not been successful.

"We don't know exactly how a placebo works," says Dr. Kallgren, who treats many chronic pain patients, "but we believe that the human body has the ability to heal and repair itself. The mind-body connection is a powerful force, starting the process of self-healing, stimulated by a placebo."

However, after more than 10 years of active practice and research using placebos, the Portland doctors have observed relief in frustrated patients with such diverse symptoms as back pain, ringing ears and dizziness (despite traditional treatments), even after being told that they were given an inert pill.

These clinical observations led to the launching of a new product called PlaceboTabs, basically an inert pill inviting any patient to harness their own natural healing resources in the quest to achieve good health: It is essentially a "call to action." PlaceboTabs are classified as nutritional supplements and can be taken together with any medication. This product contains no active ingredient; as such it does not diagnose, treat or cure any specific medical condition.

While PlaceboTabs are not intended for any particular ailment, they can certainly be introduced as a trigger to jump-start natural healing, recovery or improvement, whether for weight-loss, depression, fibromyalgia or quitting smoking....

Dr. Tom Delbanco, a Harvard professor practicing in Boston, has predicted that placebos may play a growing role in conventional medicine, looking forward to a day when traditional doctors may tell their patients, "This is a placebo - we have little idea right now why it works, but it often does; give it a try." We are proud to announce that the day has arrived!

The Portland doctors believe that PlaceboTabs can stimulate and enhance the innate healing process in a wide variety of circumstances, where symptoms persist despite thorough traditional medical treatment.

For more information, visit their website: http://www.placebotabs.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

Contact: Derek S. Lipman, M.D. 503-223-4959 dereklipman@aol.com

SOURCE PlaceboTabs

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