CANNES, France, June 19, 2018 /PRNewswire/ -- TBWA\India has been awarded the Health Grand Prix for Good at Cannes Lions Festival of Creativity for 'Blink to Speak', what is believed to be the first eye language guide made in India to help the paralysed interact without speech.
The 'Blink to Speak' eye language guide was created for the non-profit organisation Asha Ek Hope Foundation and NeuroGen Brain and Spine Institute, after several months of research with doctors, patients and caregivers to ensure the guide would make a real difference to those people's lives who are struggling with speech, commented Parixit Bhattacharya, creative director, TBWA\India.
The campaign has been described by one jury president as a kind of 'cure of paralysis'.
Added Bhattacharya: "To win the Grand Prix For Good at Cannes is testament to the power of this solution and is true to Cannes' reputation of awarding creativity that makes a real difference. We accept this honour on behalf of NeuroGen and Asha Ek Hope Foundation who were always passionate and supportive throughout the process helping to bring this intellectual property to life."
The guide is slated to launch in more languages later this week on June 21 in support of Global MND Awareness Day.
About TBWA TBWA is The Disruption® Company: the cultural engine for 21st century business. A top-ten ranked global advertising collective, TBWA uses trademarked Disruption® methodologies to develop business-changing and culture-defining ideas for brands. TBWA has 11,300 employees across 305 offices in 98 countries and also includes brands such as Digital Arts Network (DAN), eg+ worldwide, Auditoire, GMR, TRO, The Integer Group®, TBWA\Media Arts Lab and TBWA\Worldhealth. TBWA's global clients include adidas, Apple, Gatorade, Henkel, Hilton, McDonald's, Michelin, Nissan, Pernod Ricard, Standard Chartered Bank, Singapore Airlines, Sotheby's and Vichy.
TBWA is part of Omnicom Group Inc (NYSE: OMC)
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The 'Blink to Speak' eye language guide was created for the non-profit organisation Asha Ek Hope Foundation and NeuroGen Brain and Spine Institute, after several months of research with doctors, patients and caregivers to ensure the guide would make a real difference to those people's lives who are struggling with speech, commented Parixit Bhattacharya, creative director, TBWA\India.
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The campaign has been described by one jury president as a kind of 'cure of paralysis'.
Added Bhattacharya: "To win the Grand Prix For Good at Cannes is testament to the power of this solution and is true to Cannes' reputation of awarding creativity that makes a real difference. We accept this honour on behalf of NeuroGen and Asha Ek Hope Foundation who were always passionate and supportive throughout the process helping to bring this intellectual property to life."
The guide is slated to launch in more languages later this week on June 21 in support of Global MND Awareness Day.
About TBWA TBWA is The Disruption® Company: the cultural engine for 21st century business. A top-ten ranked global advertising collective, TBWA uses trademarked Disruption® methodologies to develop business-changing and culture-defining ideas for brands. TBWA has 11,300 employees across 305 offices in 98 countries and also includes brands such as Digital Arts Network (DAN), eg+ worldwide, Auditoire, GMR, TRO, The Integer Group®, TBWA\Media Arts Lab and TBWA\Worldhealth. TBWA's global clients include adidas, Apple, Gatorade, Henkel, Hilton, McDonald's, Michelin, Nissan, Pernod Ricard, Standard Chartered Bank, Singapore Airlines, Sotheby's and Vichy.
TBWA is part of Omnicom Group Inc (NYSE: OMC)
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SOURCE TBWA Worldwide
