Syndicom to Launch Online Community for DePuy Spine

Friday, September 7, 2007 General News
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DURANGO, Colo., Sept. 6 Syndicom, the premier developer ofcollaborative innovation networks, today announced that the company hadfinalized a one-year agreement with DePuy Spine, a Johnson & Johnson company.With this agreement, Syndicom has agreed to provide software and consultingservices to develop and host SpineShare -- an online community forapproximately 1,000 DePuy Spine sales representatives and medical deviceexperts. Financial terms of the agreement were not disclosed.

SpineShare is a Web-based service from Syndicom that allows sales reps toshare their product knowledge, sales experiences, and product insights withtheir colleagues. Using Syndicom's collaborative platform, salesrepresentatives will have access to the latest information from their peers,so the representatives are then better able to help physicians integratemedical device technology into patient care plans.

"Building lively communities that foster collaboration andentrepreneurship is our company's primary aim," said Scott Capdevielle, CEO ofSyndicom. "We're excited to take the insights we've amassed while buildingonline communities for physicians and apply it to SpineShare for DePuy Spine'ssales representatives. In doing so, DePuy will be able to create a moreeducated, better-informed sales force, simply by providing a feature-richarena for sharing knowledge, mentoring and collaboration."

Within SpineShare, Syndicom also offers Technology Fellowship programs forthe advanced training of sales representatives in particular disciplines, suchas deformity or Cervical, and for the in-depth study of specific medicaldevices and technologies. These Technology Fellowships are led by DePuySpine's most experienced sales representatives, in an effort to mentor andinstill best practices among those who are less experienced in a particularpractice area.

"As we've watched Syndicom's communities become increasingly important tospine surgeons, we've also recognized the tremendous power that collaborativecommunities can wield in terms of accelerated learning and innovation on themanufacturing and sales side, too," said Max Reinhardt, vice president of U.S.sales for DePuy Spine. "We're looking forward to using SpineShare to driveknowledge sharing in our network of sales professionals in service of ourstrategic imperative of having the most educated sales force in the business,to provide value to healthcare professionals and to allow doctors to achievebetter surgical outcomes for patients."

About DePuy Spine

DePuy Spine, a Johnson & Johnson company, has worked and partnered withleading clinicians, researchers, and thought leaders to develop products totreat spine disorders for over 20 years. Today, DePuy Spine stands in theforefront of the worldwide spine market, with a substantial sales organizationin the U.S. and an expanding worldwide distribution network. The company iscommitted to advancing the knowledge of all health care professionals andtheir patients in addressing spinal pathologies.

About Syndicom

Syndicom provides an array of Web-based tools that allow medicalprofessionals, medical device manufacturers, and other professionalcommunities to work together and solve problems in a timely, efficient andeconomical way. The company's set of proprietary collaborative technologyproducts fosters the discovery of new treatment plans, more effective surgicaltechniques, and life-saving medical devices. Syndicom's advanced communicationtools let physicians around the world share challenging patient cases andrespond immediately to colleagues' questions. At the same time, Syndicom'sinnovative platform gives medical companies the ability to leverage and extendthe knowledge and skills of physicians in the development of new medicaltechnologies and devices. To learn more visit

Contact: Lee Graham(212) 333-4983

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