Sustena Group Partners With Acclara To Introduce A New Brand, Contributing To The Company's Enterprise Value

Wednesday, April 19, 2017 General News
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Healthcare Revenue Cycle Company Completes Merger while Rebranding and Repositioning the Combined Company for Continued Growth

NEW YORK, April 19, 2017 /PRNewswire/ -- Sustena Group, a firm with deep expertise in B2B brand development, sales

enablement and go-to-market deployment, announced the development and launch of a new brand – Acclara Solutions. Acclara, formerly Patient Accounts Services and The Sirrus Group, is a private equity-backed revenue cycle management company that helps hospitals, health systems, and physician practices recover more revenue, more quickly. The rebranding initiative included a new corporate name, visual brand, website, and sales and marketing tools to reposition the company in the revenue cycle marketplace.

"Increasingly private equity firms providing the capital and growth support to scale companies are recognizing that a portfolio company's brand is a business asset that can be strategically leveraged to help them reach their full potential," explained Brenna Garratt, Managing Partner at Sustena Group.  "The Acclara rebrand was designed to reflect how the recent merger deepens the company's capabilities and will expand their customer base. Aligning their unique positioning with how they go to market will drive new business and help build enterprise value through their brand," she added.

"We are very pleased by Sustena's work. We have a great team that delivers an incredibly valuable array of services to our clients and their patients, but our old brand was not representing the value we provide," said Acclara CEO Tom DuBrul. "Going through this process and seeing the end result, I can now fully appreciate the importance of a thoughtful, deliberate brand that captures the exceptional work and service of the people behind our company." 

About Acclara Solutions

Acclara's patient-first approach achieves outstanding results in revenue cycle management for hospitals, health systems, and physician groups. Using a smart, analytics-based approach in patient outreach enables Acclara to share the right information in a helpful and respectful manner, creating a pleasant customer experience that encourages them to pay their responsibility. With decades of expertise and using their predictive denial management software, Alphalytics, Acclara helps clients recover more revenue more quickly from insurance partners so they can invest in the patient experience and increase patient loyalty to the health system.

About Sustena Group

Sustena Group is a brand development, sales enablement and go-to-market deployment firm specializing in business services, healthcare and technology. By aligning these essential functions, Sustena provides clients the key to unlocking new levels of strategic growth. Sustena's exclusive B2B focus and multi-disciplinary methodology enables enterprises to capitalize on opportunities to achieve greater market potential. Working with dozens of private equity-backed businesses, Sustena helps companies get to market faster, drive revenue growth and margin, and make successful exits.

Sustena's clients include prominent national and global companies, and private equity firms. Sustena has delivered their holistic, highly focused B2B methodology approach to such well known organizations as Accenture, Capgemini, Cardinal Health, Exult, Fidelity, Genpact, Hewitt, Lazard, Mercer, and Texaco and through partnerships with private equity firms including Accretive LLC, Altaris Capital, Baird Capital Partners, Carrick Capital Partners, GCI, GE Ventures, General Atlantic Partners, Health Enterprise Partners, Pritzker Group and Warburg Pincus.

For more information, please visit Sustena Group.

To view the original version on PR Newswire, visit:

SOURCE Sustena Group


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