Straight Wire Consulting Changes Name to Straight Consulting

Friday, May 10, 2019 General News
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Orthodontic practice consultants focus on future growth for progressive orthodontists

DALLAS, May 10, 2019 /PRNewswire-PRWeb/ -- Straight Wire Group, LLC announced today that their consulting firm, specializing

in orthodontic practices, will be rebranding as Straight Consulting. The business, now in its fifth year, was previously known as Straight Wire Consulting.

"We believe, unequivocally, that the future of orthodontics is clear aligners," said Tracy Martin, Founder and Lead Consultant for Straight Consulting. "We don't believe traditional braces, wires, or metal appliances are going extinct anytime soon, but the ortho landscape is unquestionably changing. So, to better reflect that wireless future, we are officially shortening our name to Straight Consulting."

Founding Straight Consulting, Martin drew from her fifteen years in orthodontics where she filled every office role from front desk and dental assistant to office manager and treatment coordinator (or TC). It was as a TC, in a multi-million-dollar practice in the Seattle area that Martin found her calling.

"When we launched Straight Wire Consulting, we had a mission," Martin shares. "We were driven by the realization that as high performing TCs, with decades of experience in ortho, we'd heard from all the big names in consulting… and we weren't hearing anything NEW."

That epiphany led to the launch of the new consulting business. In that time, Straight Consulting's roster of clients has included offices from Pennsylvania to Texas, and from Florida to Hawaii, as well as several stops in Canada. The company also launched a series of TC Mastery Course, aimed specifically at coaching and training world-class treatment coordinators.

Tracy and her team have become sought after speakers and trainers, recently sharing the stage at the WIO (Women in Orthodontics) Conference, the MKS Form, Washington State Society of Orthodontists (WSSO), Michigan Association of Orthodontists (MAO), as well as the upcoming OrthoPreneurs Summit.

Martin concludes, "Our new name reflects our ability to adapt proven techniques, capitalize on a practice's unique culture, add a fresh, millennial viewpoint, and sprinkle a bit of "southern sass" on top. The result is an approach uniquely tailored to every client, from tiny startup to established DSO!"

About Straight Consulting Straight Consulting is an orthodontic consulting firm, specializing in practice management. Founded in 2014 by Tracy Martin, the firm utilizes decades of experience in orthodontics, sales, and marketing to help offices stand out in an increasingly crowded marketplace. Straight Consulting is a privately held company based in Plano, TX with clients throughout the U.S. and Canada. More information about Straight Consulting is available at


SOURCE Straight Consulting

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